This is what I think of as "baseless hype" or, more commonly, "all mouth and no trousers". I used to live with a marketing bod who explained such things to me, it is a way of claiming various successes and achievments where none actually exist - it's like lying, but in a positive way...
Take: "As millions of Americans sat with eyes affixed to their televisions during the second week of the NFL playoffs, a different type of sport was being birthed into the public spotlight merely a channel away..." which means that millions of people were watching something on a different channel, and quite possibly nobody was watching the public birthing, but you've established the association of "millions of Americans" and "eyes affixed" with your "different type of sport", so it's all good!
or: "whose face is recognizable to nearly every internet user" which all depends on your interpretation of "nearly every", in this case they're taking it to mean "more than 1, but not actually that many"
or: "Professional Gamer is now a valid career path." it's really not.
Slashdot Mirror
You have hit the nail right on the head there.
..."
This is what I think of as "baseless hype" or, more commonly, "all mouth and no trousers". I used to live with a marketing bod who explained such things to me, it is a way of claiming various successes and achievments where none actually exist - it's like lying, but in a positive way...
Take:
"As millions of Americans sat with eyes affixed to their televisions during the second week of the NFL playoffs, a different type of sport was being birthed into the public spotlight merely a channel away
which means that millions of people were watching something on a different channel, and quite possibly nobody was watching the public birthing, but you've established the association of "millions of Americans" and "eyes affixed" with your "different type of sport", so it's all good!
or:
"whose face is recognizable to nearly every internet user"
which all depends on your interpretation of "nearly every", in this case they're taking it to mean "more than 1, but not actually that many"
or:
"Professional Gamer is now a valid career path."
it's really not.
see how easy it is...
Hey, it's better than being "unplayable"...