I highly agree with the article! We have all been there, when we go to a website and within the first seconds we are clicking out because we did not like it for one reason or another. If we could just tap into why people do or do not like a site then we would be millionaires Right!
I am dealing with this issue right now with my own site. I am trying to improve traffic and it is just not working to well. It seems that most people do not like the flashing and all of the banners. Remove those and they seem to stay longer but the secret is in just getting them to your site and if in the first seconds they don't like it then more than likely you have lost them for good. So I do agree first impressions are everything is this business. Take this from a novice who is still trying to learn the ropes. I experience this daily.
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I am dealing with this issue right now with my own site. I am trying to improve traffic and it is just not working to well. It seems that most people do not like the flashing and all of the banners. Remove those and they seem to stay longer but the secret is in just getting them to your site and if in the first seconds they don't like it then more than likely you have lost them for good. So I do agree first impressions are everything is this business. Take this from a novice who is still trying to learn the ropes. I experience this daily.
Fell free to inspect my site and tell me what your opinion or thoughts were in the first seconds. http://www.extreme-home-and-food-network.com/