So, if the grossly oversimplified route of Google's traffic is Google -> Some Tier 1 -> Verizon -> Customer, I don't see (well, I do, but for the sake of argument...) why they're going after the content provider rather than the content provider's ISP. If Verizon isn't making enough money from its peering or transit agreeemnts with "Some Tier 1," then it should change them.
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So, if the grossly oversimplified route of Google's traffic is Google -> Some Tier 1 -> Verizon -> Customer, I don't see (well, I do, but for the sake of argument...) why they're going after the content provider rather than the content provider's ISP. If Verizon isn't making enough money from its peering or transit agreeemnts with "Some Tier 1," then it should change them.