For those of you who read the question, thank you! For those who offered well meaning advice, "it's the thought that counts". A bit of it was interesting and raises some questions.
For those that spouted off because they can or spitted back the "canned responses". Perhaps some more information would be useful:
First, I spend about 100 hours per week on this site and the other sites involved. For those who think I should get to work, *&%^$ off! You're wasting my time having to weed through your bullshit comments.
We are a B2B company with no direct sales through our website - Why? Our business model does not support it, even though a majority of our product should be sold online. We sell everything from extremely simple products which require no support and is a very very simple sale through backplanes for blade servers and AdvancedTCA products which has a complex sales and support cycle.
We have made incremental changes to the current site over the past two years, effective enough to quadruple our traffic and increase targeted leads eight-fold. We deal with over 20,000 unique visitors a day and yes our analytic tools are well used. These changes are part of the site overhaul and are designed to easily fold into the new site. However, with no tracking built into the business model, from landing page to product purchase, there is no way to prove return on investment because all sales are done through a completely different system including alot of handshakes and golf outings. In order to change the business model requires weeks/months of sales time to upper management as well as a complete restructure of our SAP implementaion. A luxury I don't have!
Mockups/Demos have been created, explained and drooled over, there is no fancy Flash, wasted time with AJAX and Java, the design is simple and well layed out with supported plans documented and demonstrated through phase 3.7 - We just need to complete phase 1.0. I've been doing this since 1994, the only difference is, the past 12 years I have been the contractor, this is the first company I have been on the company payroll and for some reason, the buracreacy is willing to pay the consultant 10 times more and listen alot closer than they do to the experience they have under there nose.
So back to the question: How many people work on your company's websites, email marketing, SEO/SEM, etc...? What type of business? B2B, B2C, Both?
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For those of you who read the question, thank you! For those who offered well meaning advice, "it's the thought that counts". A bit of it was interesting and raises some questions. For those that spouted off because they can or spitted back the "canned responses". Perhaps some more information would be useful: First, I spend about 100 hours per week on this site and the other sites involved. For those who think I should get to work, *&%^$ off! You're wasting my time having to weed through your bullshit comments. We are a B2B company with no direct sales through our website - Why? Our business model does not support it, even though a majority of our product should be sold online. We sell everything from extremely simple products which require no support and is a very very simple sale through backplanes for blade servers and AdvancedTCA products which has a complex sales and support cycle. We have made incremental changes to the current site over the past two years, effective enough to quadruple our traffic and increase targeted leads eight-fold. We deal with over 20,000 unique visitors a day and yes our analytic tools are well used. These changes are part of the site overhaul and are designed to easily fold into the new site. However, with no tracking built into the business model, from landing page to product purchase, there is no way to prove return on investment because all sales are done through a completely different system including alot of handshakes and golf outings. In order to change the business model requires weeks/months of sales time to upper management as well as a complete restructure of our SAP implementaion. A luxury I don't have! Mockups/Demos have been created, explained and drooled over, there is no fancy Flash, wasted time with AJAX and Java, the design is simple and well layed out with supported plans documented and demonstrated through phase 3.7 - We just need to complete phase 1.0. I've been doing this since 1994, the only difference is, the past 12 years I have been the contractor, this is the first company I have been on the company payroll and for some reason, the buracreacy is willing to pay the consultant 10 times more and listen alot closer than they do to the experience they have under there nose. So back to the question: How many people work on your company's websites, email marketing, SEO/SEM, etc...? What type of business? B2B, B2C, Both?
Funny you should ask - One of our product lines includes circuit boards including backplanes