1. I second the active voice! Related: favor strong verbs (over preferential expression for nouns) 2. be brief, 3. and direct: assume the reader reads only the summary 4. and intellectually neutral: cast what you hope for as a theory, and acknowledge the opinions of others likewise.
In the end, good writing reflects good thinking. (But avoid cliches like the plague.)
1. I second the active voice! Related: favor strong verbs (over preferential expression for nouns)
2. be brief,
3. and direct: assume the reader reads only the summary
4. and intellectually neutral: cast what you hope for as a theory, and acknowledge the opinions of others likewise.
In the end, good writing reflects good thinking. (But avoid cliches like the plague.)