User: jmmultex

Brightcove partnership can work for advertisers...

On: TiVo from AdZapper to Advertiser's New Best Friend

I think that Tivo's partnership with Brightcove will give them multiple opportunities to redefine advertising and create a great deal of value beyond the IP-TV component people speak about.

I did a recent post on this that you may find of interest:

TIVO Makes A Very 'Bright' Move...
http://web.mac.com/digitalpodium/iWeb/TheDigitalEd ge/Blog/22D1E57F-6427-4B69-AF7E-F50B9ADC35DB.html

-john