I agree with you. Radio stations try to pump out a "louder signal" to stick out from the crowded dial. I work at a station that doesn't process too "heavy". People have commented on how good the station's signal sounds. I once got a visit from an FCC employee. All he asked was "What makes you guys sound so good?".
I understand that data can be moved from one system to another...but will it? The Prophet system, which is run on many CC stations can in theory take data from a dMarc or Enco or any other system. I think what Google has in mind here is to start a sales force that can utilize the dMarc system (at many stations) and create tons of money for stations and themselves. Why would Google want to share with CC and CC share with Google?
I think that Clear Channel is seen as an "evil monster" because it not only owns 2200+ stations but also owns billboards, arenas, and other things that are beyond (but in support of) the radio business. I think CBS is a distant second.
And now that you brought it up, I think that either XM or Sirius will gobble up one another...then CC will step in an buy that company out.
`cheers
Clear Channel stations run the Profit automation system. Google's recent aquisition of dMarc, which makes Scott Studios automation system. I would doubt any CC stations would jump no board with this.
There are many other non-CC stations that run on a dMarc system. There is a ton a revenue available to sell.
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I agree with you. Radio stations try to pump out a "louder signal" to stick out from the crowded dial. I work at a station that doesn't process too "heavy". People have commented on how good the station's signal sounds. I once got a visit from an FCC employee. All he asked was "What makes you guys sound so good?".
I understand that data can be moved from one system to another...but will it? The Prophet system, which is run on many CC stations can in theory take data from a dMarc or Enco or any other system. I think what Google has in mind here is to start a sales force that can utilize the dMarc system (at many stations) and create tons of money for stations and themselves. Why would Google want to share with CC and CC share with Google? I think that Clear Channel is seen as an "evil monster" because it not only owns 2200+ stations but also owns billboards, arenas, and other things that are beyond (but in support of) the radio business. I think CBS is a distant second. And now that you brought it up, I think that either XM or Sirius will gobble up one another...then CC will step in an buy that company out. `cheers
Clear Channel stations run the Profit automation system. Google's recent aquisition of dMarc, which makes Scott Studios automation system. I would doubt any CC stations would jump no board with this. There are many other non-CC stations that run on a dMarc system. There is a ton a revenue available to sell.