If the touchscreen actually does improve efficiency (and therefore reduces cost), then what they'll learn is that they can pay at little bit more elsewhere to not have to learn the interface at wawa. It is not a new concept that personal service costs a little bit more.
Is does raise an interesting question about the subset of users that are computer illiterate and can't afford to pay for personalized service. Do they just go without?
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If the touchscreen actually does improve efficiency (and therefore reduces cost), then what they'll learn is that they can pay at little bit more elsewhere to not have to learn the interface at wawa. It is not a new concept that personal service costs a little bit more.
Is does raise an interesting question about the subset of users that are computer illiterate and can't afford to pay for personalized service. Do they just go without?