I agree with the people who said this is viral marketing for the Xbox 360 or an Xbox 360 related product. The 360's visual theme is circles, (like the name, although I do realise that '360' was just used so they didn't sound inferior to Playstation 3) and for some reason, on the top of most pages on the Steorn site, there is a very similar picture to the concentric circle Xbox 360 logo. Also, the Steorn logo itself is very similar.
But heres the thing: The ilovebees ARG was on a site about....well, bees. And look on the register page, for no apparent reason it's....honeycomb! Hmm... And take a look on the downloads page, and tell me that's not the 360 logo right there.
Also, the whole 'selecting 12 scientists thing', sounds more like a competition the way they word it. Trip to Willy Wonka's chocolate factory anyone?
Also, just about everything on the site can be taken as a reference to circles, just read it. Hell, if you want to take it far enough you can talk about how they talk in circles and how they're machine works by moving an object in circles. There are also about 100 other things but I have to go do something else and can't be bothered writing any more right now, so bye!
One more thing: The entire site seems to be hardly technical at all, and very much made for the average person to be able to read, which seems pointless for an energy company.
P.S. I should note that many of these things I did not spot myself, but have just repeated other's ideas.
Slashdot Mirror
I agree with the people who said this is viral marketing for the Xbox 360 or an Xbox 360 related product. The 360's visual theme is circles, (like the name, although I do realise that '360' was just used so they didn't sound inferior to Playstation 3) and for some reason, on the top of most pages on the Steorn site, there is a very similar picture to the concentric circle Xbox 360 logo. Also, the Steorn logo itself is very similar.
But heres the thing: The ilovebees ARG was on a site about....well, bees. And look on the register page, for no apparent reason it's....honeycomb! Hmm... And take a look on the downloads page, and tell me that's not the 360 logo right there.
Also, the whole 'selecting 12 scientists thing', sounds more like a competition the way they word it. Trip to Willy Wonka's chocolate factory anyone?
Also, just about everything on the site can be taken as a reference to circles, just read it. Hell, if you want to take it far enough you can talk about how they talk in circles and how they're machine works by moving an object in circles. There are also about 100 other things but I have to go do something else and can't be bothered writing any more right now, so bye!
One more thing: The entire site seems to be hardly technical at all, and very much made for the average person to be able to read, which seems pointless for an energy company.
P.S. I should note that many of these things I did not spot myself, but have just repeated other's ideas.