Domain: adexchanger.com
Stories and comments across the archive that link to adexchanger.com.
Stories · 2
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China Bans Ad Blocking (adexchanger.com)
An anonymous reader writes: Two weeks ago, China released its first ever set of digital ad regulations that impacted Chinese market leaders like Baidu and Alibaba. "But hidden among (the new regulations) is language that would seem to all but ban ad blocking," wrote Adblock Plus (ABP) operations manager Ben Williams in a blog post Wednesday. The new regulations prohibit "the use of network access, network devices, applications, and the disruption of normal advertising data, tampering with or blocking others doing advertising business (or) unauthorized loading the ad." There is also a clause included that addresses tech companies that "intercept, filter, cover, fast-forward and [impose] other restrictions" on online ad campaigns. ABP general counsel Kai Recke said in an email to AdExchanger that the Chinese State Administration for Industry and Commerce (SAIC) has much more control over the market than its otherwise equal U.S. counterpart, the Federal Communications Commission (FCC). "After all it looks like the Chinese government tries to get advertising more under their control and that includes that they want to be the only ones to be allowed to remove or alter ads," said Recke. "Ad-block users are a distinct audience and they require a distinct strategy and ways to engage them," said ABP CEO Till Faida at AdExchanger's Clean Ads I/O earlier this year. "They have different standards they've expressed for accessing them, and advertising has to reflect that." -
Working with Real-Time Analytics as a Service (Video)
This is wide-ranging interview with Dev Patel and Poulomi Damany of BitYota, an Analytics as a Service startup that works specifically with MongoDB. Open Source? Not yet. But hopefully soon, they say. And why should an IT person or programmer care about marketing-oriented analytics? Because the more you know about functions in your company besides IT (such as finance, investor relations, and -- yes -- marketing), the more valuable you are as an employee. Dev also mentions the two main things he looks for when recruiting for BitYota: "One is intellect, and the other is attitude." He points out that this is not true merely of BitYota, but of any strong startup. This is all good information for any job-seeker hoping to land a spot with a startup -- and for anyone who is happy with where he or she works but hopes to earn promotions and raises, too.