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But they take hours to search for the lowest fare

Hey, if you don't find big breasted scorpions sexy, then you're just too close-minded to be a russian scientist.

Because ads are not intended as entertainment,

What utopian world did you just come from? This ad campaign by VW was more entertaining than 99% of the shows on TV, then and now.

FYI I have never worked for or owned a VW product.

The two-page spread ad in the NY Times might've helped expose the idea to quite a large number of people too.

s/neglected/non-existent/

My friend in Goa started his driving lessons and was awarded his driving license one hour later when he demonstrated his ability to propel the car forwards, turn round a corner and stop.

> But yeah, a small and cheap car is going to solve the problem.

What problem, road safety ? You're mad. Sitting inside a steel box does nothing to improve road safety over a scooter, except when being crushed by a truck.

This is a country where your taxi driver overtakes on a blind corner and when you look out of the window to distract yourself you see some *other* guy overtaking YOU!

Mumbai's roads are already almost full of taxis, at night they turn their lights out to "save the battery". They need to do this because they turn the engine off every time they stop.

Air pollution was 500mg/m^3 when I was there recently. WHO norms put an upper limit of 150
10 years ago it was 250 (though much of this isn't from cars).

In what way will more cars on the road improve this :

http://www.mu-tours.de/reise/indien_pict1.html
http://adsoftheworld.com/media/print/mumbai_traffic_police_long_copy?size=_original
http://trak.in/tags/business/2007/06/12/equation-to-calculate-the-time-required-to-travel-in-legendary-mumbai-traffic/

They already have 2,000,000 passengers per day on the metro !
http://www.edie.net/news/news_story.asp?id=12679&channel=0

I'm more in favour of the compressed air car or the electric scooter.

http://adsoftheworld.com/node/10351/play