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Domain: ana.net

Stories and comments across the archive that link to ana.net.

Comments · 4

  1. Re:THANK GOODNESS! by mapkinase · · Score: 1 · on Microsoft Will Stream Ads To Grocery Carts

    I kinda hoped your fine moderation would slashdot aforementioned The Association of National Advertisers

  2. THANK GOODNESS! by glindsey · · Score: 5, Insightful · on Microsoft Will Stream Ads To Grocery Carts

    Finally! I was getting sick of only experiencing advertisements on television, radio, newspapers, magazines, websites, video games, Tivo menus, Xbox 360 menus, Comcast guide screens, airplane TVs, billboards, T-shirts, sweatshirts, hoodies, movies, movie theater lobbies, stock cars, buses, bus stops, park benches, taxicabs, license plate holders, restrooms, posters on airport and train station walls, checkout lanes, grocery carts*, and shaved into the back of the occasional head.

    Thank GOD somebody has found a way to exploit this obvious adver-hole in our lives. But this is only the beginning, dammit. I want my dishwasher to leave streaks on my dishes in the shape of a Whirlpool logo. Red traffic lights should be replaced with reminders that Goodyear tires would help you stop more quickly, and green with reminders to buy Amoco Ultimate gasoline. Each light bulb should cast the logo and name of a popular pharmaceutical against the floor, ceiling, or wall (talk to your doctor about it!). When I'm calling somebody on the phone, I shouldn't have to listen to some boring "ring" sound -- not when I could hear about the virtues of Domino's pizza! We must not rest until every single person is being sold something every second of every minute of every hour of every day from every square meter of the globe. Together, we can do it.

    This message brought to you by The Association of National Advertisers. Raping your eyes and ears, over and over, and you can't stop it.(tm)

    * Static photos already there -- obviously insufficient

  3. Re:spam revenue structure by Anonymous Coward · · Score: 0 · on Spammers Pleased with 'Anti'-Spam Act
    If you mean this PDF, you can cut a paste from it. For some stupid reason Adobe requires you to choose the "Text Select Tool" before you can highlight text. You can also crack "protected" PDFs to allow cut and paste, but I don't think the version you had was protected.

    The people at Adobe who think multi-minute application launches are acceptable probably designed this as well.

  4. Commercial Statistics by amyhughes · · Score: 1 · on Gaming Communities Cause Of TV Ratings Decline?

    There is a joint report on television "clutter" generated each year by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc. (ANA) entitled the Television Commercial Monitoring Report. The latest report I found was for 2002, reporting on 2001 television programming. If you look for the report you'll find a large PDF, but here's a summary.

    quoting http://www.ana.net/news/2002/02_14_02.cfm...

    "The report showed that on average, non-program minutes reached an all-time high. Of the six dayparts monitored, three set clutter records-early morning (18:02 minutes per hour from 17:44 in 2000), daytime (20:57 in 2001 from 20:03 in 2000), and local news (17:10 from 17:05 in 2000). Although not at record levels for their dayparts, non-program minutes were also high for late night and network news. Prime boasted the only decrease-down to 16:08 from 16:17 last year, the lowest it's been since 1998."

    I've occaisionally wondered how advertisers think they can get their message accross in such a crowded commercial environment, and if you read the page you'll find that the advertisers have the same concern, and may actually be arresting the networks' drive toward more and more ad time.

    Amy