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...did you even click the link, or did you just look sternly at it and decide to make an angry post?

Mobile Burn is a site that reviews cell phones and accessories.

Auracomm is the company that makes the product in question.

An idiot is a person of profound mental retardation having a mental age below three years unable to learn connected speech, such as the nice , pretty complete sentences used in the news item above.

Go away now.

Apparently the range from the base is only 4-6 feet. So we're not talking portable phone quality or anything (although my POS phone only really does about 10 feet from the base without cutting out anyway).

Try this whitepaper. If they can get into the same cost range, it sounds like a nice technology for personal electronic communications.

I like the looks of B-field communications, as in AuraComm's devices. They're not replacements for Bluetooth (since their range is so small, 3 meters at most), but they do eat up a lot of its potential market, with much, much lower power draw and much simpler support circuitry.

Bluetooth is, in the long term, a VERY narrow niche, even if B-field communications never takes off.

-Billy

So no, this isn't Firewire, or quite even Bluetooth - it's Almost Appletalk, but very low power cordless. However, unlike Bluetooth with works with 2.4GHz radio, this is working down at 13MHz where there's not much interference. I'm not convinced about its security claims, except that they can apparently do some modulation things to keep nearby sets of equipment from interfering, and the range is short enough that there's not much risk of it.

selling a "cordless cell phone headsets" which no mobile currently supports

The technology of the 2.5mm plug is just so far off, isn't it?
"the base that attaches to your phone through a universal 2.5 mm headset jack"

The energy falls off as 1/R^6 instead of what they claim is RF's 1/R^2 (I could have sworn my Emag classes said RF signals die as 1/R^3)

The majority of the coupled energy is used for a static field and the signal uses very little energy. This is better than RF in the sense that the EM energy is proportional to the freq, and RF uses HIGH freq RF for the transmission/ coupling benefits of using high-freq RF but the signal is a low(er) freq signal riding withing the RF energy.

Interesting that you need coil loop orientation diversity rather than RF's antenna diversity (in space).

What interests me is how this can be used for low-power sensing applications (like RFID tags) (BTW I'm claiming the first use of MIID tag for magnetic induction)

From Aura's Press Release:

LibertyLink's magnetic communication operates in the low-frequency industrial, scientific and medical band at 13.5 MHz

So I can't see any difference between this and other technologies, apart from a lower frequency of operation.

Hum... this reminds me that a wave's energy is proportional to its frequency, so perhaps this thing really uses less energy than, say, Bluetooth.

By the way, what frequency Bluetooth uses?