Domain: boardsmag.com
Stories and comments across the archive that link to boardsmag.com.
Comments · 6
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Some commercials are worth watching...
... like the ones in Boards' Screening Room and ViralX. A lot of them are good to watch.
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Get a good shipper too :)
Even before CDW started researching wormholes, there was Einstein Express - when it absolutely positively has to be there the day before yesterday.
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Re:Stop the insanity!
I've done commercial work for the "Blah blah blah" agency
Tricky Pictures Hires New York Rep Firm Blah Blah Blah -
Re:Mac's Milk - Bloody Zit Froster
Not the pimple popping into a cup, but equally as gross, here's a link for a tv commercial that likely aired on after school and Saturday morning cartoon time....
Zit Licking -
Michael Gondry
Michael Gondry speaking about his video for white stripes in an interview with RES ....
"I really like the basic-ness of the music - one voice, one guitar, and one drum. I like this concept, and I thought it was very close to the primary color of the Lego blocks." On the video's creation: "We shot a very basic video of the band [in London], we edited it and then we had a program that pixelized the video, roughly the size of the Lego blocks and then we printed each frame [25 frames per second] on paper. Then we had an animation team building up Lego blocks to match each frame. Then we reshot each of those frames on a film camera. We didn't have enough Legos to do more than five frames at a time, so after five frames were shot [the Legos] were demolished to build the next five frames."
The imagery is kinetic and jubilant. Audio levels thump, people swim, a walk sign says "go!", and the candy cane-colored White Stripes jam out.
To acquire this job, Gondry didn't write a treatment. According to Meg, "One day he came to a restaurant and he had Jack's head in Lego." Jack: "You couldn't argue with that. When someone brings a Lego sculpture of your head to dinner and says this is what the video's going to be, you pretty much say, 'That's it, go ahead.' " (credit)
"I've seen 'Star Wars' build-ups and huge model displays, but this is the most intense creation that I've ever seen done in Lego, and definitely the most creative and original," said Roger Cameron, a senior designer at Lego. "It definitely has that retro feel, because they used just the basic colors and pieces from 30 years ago. They didn't even use green or orange." (credit)
The video has won many, mostly technical, awards, including an MVPA Award, and 3 MTV Video Music Awards. Jack and Meg accepted the MTV Breakthrough Video award on Michel's behalf.
"Girl" is available in America on a companion DVD issued with new copies of White Blood Cells. You can also find a Quicktime copy on #2 of a 2-CD single set released by Third Man/XL Recordings (UK).
Excellent copies of this video are at sputnik7.com. 'boards mag has a MOV here.
his other works can be found here [try not to kill it]
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White Stripes video
The video to The White Stripes' "Fell In Love With A Girl" is done entirely as animated Lego - it's fantastic.
See it here.