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Domain: businessinsider.in
Stories and comments across the archive that link to businessinsider.in.
Stories · 5
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Hollywood Is Fighting Billionaire Sean Parker's Plan To Let You Rent Movies Still in Theaters For $50 (businessinsider.com)
Billionaire Sean Parker's plans to bring movies to your home as soon as they release in theatres has hit new roadblocks. After receiving praises for "Screening Room" from directors and producers Steven Spielberg, Ron Howard, J.J. Abrams, and Peter Jackson, as well as Hollywood studios, the buzz for the startup has started to wane. From a report: Though Parker and cofounder Prem Akkaraju have promoted the company in the last two years at CinemaCon, it's gotten little traction due to a naivete of the industry, competitors, and studios' and theater chains' decade-long discussion about how to move forward on Premium VOD (PVOD) (alternative source), Business Insider has learned. "Everything you've heard in the press about studios and theaters wanting to explore a PVOD window, nothing about that revolves around Screening Room," a source close to the talks told Business Insider. Screening Room's main pitch to studios and exhibitors has been that it can bring added revenue to all sides of the equation. Out of the proposed $50 rental fee, 20% would go to the movie's distributor, and a participating theater chain would get up to $20 of the fee, plus each customer receives two tickets to see that rented title at their local theater. Screening Room would take 10% of each fee. Sources told Business Insider that all of the bells and whistles Screening Room is selling don't matter until the studios and theaters can agree on a Premium VOD (or PVOD) window. Industry players don't want movies to be available on PVOD simultaneously with theatrical release dates because the first two weeks of a theatrical run are still when studios and exhibitors get a majority of a movie's income. Also read: Sean Parker Is Going To Great Lengths To Ensure 'Screening Room' Is Piracy Free, Patents Reveal. -
Google Wants To Create Promotions That Aren't Ads For Its Voice-Controlled Assistant (businessinsider.in)
Earlier this month, some Google Home users noticed what appeared to be audio ads for Disney's "Beauty and the Beast" movie. After some intense backlash, the company released a statement claiming that the ad was not an ad, but that it was simply "timely content" that Disney didn't pay for. Google's UK director of agencies, Matt Bush, has since spoken out about the company's plans with advertising via the voice-controlled Assistant. Business Insider reports: Bush explained Google isn't looking to offer brand integrations in voice for the time being, since it didn't have enough data to come up with an ad product that adds value for consumers. "We want businesses to have a phenomenal mobile experience and then building on that have a phenomenal voice experience," Bush told Business Insider at Advertising Week Europe. "That might not be, in the early instances, anything that has to do with commercials at all. It might just be something something that adds value to the consumer without needing to be commercialized." Bush explained that the consumer experience with voice is very different from that of text search because the use cases for voice navigation differ depending on the device the function is used on and the context the user finds themselves in. "We don't want to start putting in commercial opportunities that we think users don't want to interact with," Bush said "We don't want anything to come in-between the user and their access to the information they're actually looking for. If a brand can add value in that space, fantastic." Bush cited mobile search ads as successful executions of using context and personal user insights, but voice promotions are unlikely to take the same form. "It's unlikely to be what you see from search as it currently stands, where you might have three or four ads as the top results of a search," he said. -
Computer Glasses Claim To Protect Eyesight Are Selling Like Hotcakes, But They Probably Aren't Useful (businessinsider.in)
People are increasingly concerned that bright light -- especially "blue light" from computer screens -- is causing harm, making it a potentially dangerous public health issue. Eyewear and screen protector companies have been selling products they say can protect people from these harms. But are they really making any difference? From a report: We do know that blue light at night can interfere with sleep, causing a host of negative effects. But the evidence that the amount of light screen expose us to during the day is harmful is not really there. Furthermore, many experts think these products are unnecessary and could perhaps do more harm than good. [...] The research that companies selling blue-blocking products cite falls into three categories: animal studies, in vitro studies of retinal cells exposed to light, and studies of people exposed to outdoor light. [...] "I think it's largely hype, not science," says Dr. Richard Rosen, Director of Retina Services at New York Eye and Ear Infirmary of Mount Sinai and Ophthalmology Research Director at Icahn School of Medicine. "They want to sell it; they know people get uncomfortable staring at screens all day, so they say, it's because of this [blue light issue]." The report cites insight from several other doctors as well studies to make a case for why these glasses aren't useful. -
Story Of a Founder Who Burned Through $21M While His Social App Fling Crashed (businessinsider.com)
London-based social media app Fling, which never brought in any revenue, burned through $21 million in less than three years. According to a Business Insider report, the founder splashed out on 1st class flights, Ibiza hotels, and Michelin-star restaurants (Editor's note: The link could ask users to disable their adblockers; alternate source. From the report: In early July 2015, temperatures were rising in the boardroom on the top floor of a 12-story office block in Hammersmith, West London. Marco Nardone, the 28-year-old CEO and founder of social media app Fling, had called an emergency meeting the day after his app was removed from the App Store by Apple for being too similar to the notorious Chatroulette platform. The atmosphere was tense and Nardone was furious, three former employees said, because his COO, Emerson Osmond, had gone behind his back. Specifically, he was angry because Osmond had told Nardone's assistant not to order tents for the office that would allow staff to sleep by their desks and work around the clock to get Fling back onto the App Store, a former employee told Business Insider. Nardone shouted and swore at Osmond before squaring up to him as if he was about to do something more, said two former employees. [...] On the day, Nardone asked staff to work late so they could address the issue. The CEO turned up in the middle of the night with two women that staff had never seen before and took them into a room, according to three former employees. -
Most Netflix Customers Don't Realize Prices Will Increase Next Month (time.com)
An anonymous reader writes: Millions of Netflix customers are about to start paying more to stream their favorite movies and TV shows -- and chances are, they don't even realize it. In May 2014, Netflix raised the price of its standard streaming plan for new subscribers, to $9.99 a month. However, the price hike did not apply to existing customers, who were grandfathered into their current rates of $7.99 a month for a two-stream, HD plan, Business Insider reported. Unfortunately, the good times are about to end for this customer base, which analysts estimate at about 17 million people, or 37% of Netflix's U.S. subscribers. In May, all grandfathered customers will be required to fork over $9.99 to continue to watch Netflix. Even worse, about 80% of those who will be affected by the price increase did not realize it was coming, according to research from JP Morgan.