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According to a new report from Cheddar, Apple is planning a Netflix-like subscription service for games. "The service would function like Netflix for games, allowing users who pay a subscription fee to access a bundled list of titles," reports Cheddar. "Apple began privately discussing a subscription service with game developers in the second half of 2018, said the people, all of whom requested anonymity to discuss unannounced plans." From the report: It's unclear how much the subscription will cost or what kind of games Apple will offer. The service is still in the early stages of development, and Apple could ultimately decide to abandon it. The company has also discussed partnering with developers as a publisher, according to two people familiar with the talks, which could signal Apple's ambition to assume distribution, marketing, and other related costs for select games. While it's unclear what kinds of games would be included, a subscription service for App Store games could provide a boost to Apple's recurring revenue at a time when iPhone sales are slowing and gaming and esports are booming. Mobile gaming is expected to become a $100 billion industry by 2021, according to the gaming and esports intelligence firm Newzoo.

Facebook is developing hardware for the TV, news outlet Cheddar reported Tuesday. From the report: The world's largest social network is building a camera-equipped device that sits atop a TV and allows video calling along with entertainment services like Facebook's YouTube competitor, according to people familiar with the matter. The project, internally codenamed "Ripley," uses the same core technology as Facebook's recently announced Portal video chat device for the home. Portal begins shipping next month and uses A.I. to automatically detect and follow people as they move throughout the frame during a video call. Facebook currently plans to announce project Ripley in the spring of 2019, according to a person with direct knowledge of the project. But the device is still in development and the date could be changed.

In a 6,000-word leaked memo to Cheddar's Alex Heath, Snapchat's CEO Evan Spiegel attempts to revive employee morale with philosophy, tactics and contrition as Snap's share price sinks to an all-time low of around $8 -- half its IPO price and a third of its peak. TechCrunch reports: "The biggest mistake we made with our redesign was compromising our core product value of being the fastest way to communicate," Spiegel stresses throughout the memo regarding "Project Cheetah." It's the chat that made Snapchat special, and burying it within a combined feed with Stories and failing to build a quick-loading Android app have had disastrous consequences. Spiegel shows great maturity here, admitting to impatient strategic moves and outlining a cohesive path forward. There's no talk of Snapchat ruling the social app world here. He seems to understand that's likely out of reach in the face of Instagram's competitive onslaught. Instead, Snapchat is satisfied if it can help us express ourselves while finally reaching even meager profitability.

Snapchat may be too perceived as a toy to win enough adults, too late to win back international markets from the Facebook empire and too copyable by good-enough alternatives to grow truly massive. But if Snap can follow the Spiegel game plan, it could carve out a sustainable market through a small but loyal audience who want to communicate through imagery. The report goes on to highlight nine of the most interesting takeaways from the memo and why they're important. They include: "Apologizing for rushing the redesign; Chat is king; Snapchat must beat Facebook as best friends; Discover soars as Facebook Watch and IGTV stumble; But Discover is a mess; Aging up to earn money; Finally prioritizing developing markets; Fresh ideas, separate apps; and The freedom of profitability.

Facebook is "very serious" about launching its own cryptocurrency, news outlet Cheddar reported Friday. It's not the first time the idea of a Facebook coin has been floated, but it seems more apparent now in wake of Facebook's reshuffled executive structure and newly formed blockchain group. From the report: Facebook started studying blockchain almost a year ago, when a member of its corporate development team, Morgan Beller, began looking at how the social platform could use the emerging technology. At the time, Beller was the only Facebook employee devoted to studying blockchain, the digital and decentralized ledger that underpins cryptocurrencies like Bitcoin and Ethereum. Her work was thrust into the spotlight this week when Facebook announced that the vice president in charge of the Messenger app, David Marcus, would lead a new team to "explore how to best leverage blockchain across Facebook, starting from scratch."

An anonymous reader shares a report: Snap has a simple message to its employees: leak information and you could be sued or even jailed. The chief lawyer and general counsel of Snapchat's parent company, Michael O'Sullivan, sent a threatening memo to all employees last week just before The Daily Beast published an explosive story with confidential user metrics about how certain Snapchat features are used. "We have a zero-tolerance policy for those who leak Snap Inc. confidential information," O'Sullivan said in the memo, a copy of which was obtained by Cheddar. "This applies to outright leaks and any informal 'off the record' conversations with reporters, as well as any confidential information you let slip to people who are not authorized to know that information."

An anonymous reader shares a report: Facebook is about to jump into the consumer hardware business in a big way with a video chat device named "Portal," which will put it in direct competition with Amazon's hugely popular line of Echo voice-controlled devices, Cheddar has learned. The device is designed to work in the home and represents Facebook's first serious foray into selling consumer hardware, people familiar with the matter said. Rather than position the device as a smart assistant akin to Amazon's Echo speakers, Facebook intends to pitch Portal as a way for families and friends to stay connected through video chatting and other social features. Facebook plans a formal product introduction in early May at its annual developer conference and hopes to ship the device in the second half of 2018.