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"I can't remember the last time I cared about Mozilla," writes Matt Asay at TechRepublic. "I also can't remember a time when we needed it more." An anonymous reader quotes TechRepublic: Mozilla's Firefox is almost a rounding error in desktop market share, and nonexistent in mobile browser market share. It offers a few other services, like Pocket, but largely gets ignored... This is a mistake. Our world is increasingly mediated by the internet, and that internet has just a few gatekeepers, collecting tolls as we browse. As Python guru Matt Harrison put it, "Vendors control the default browser which 99.9% of people use." Those vendors are happy to sell us access to information. Nothing about it is free. You are most definitely the product.

On mobile, where the majority of the world's content is now consumed, Google and Facebook own eight of the top 10 apps, with apps devouring 87% of our time spent on smartphones and tablets, according to new comScore data. For that remaining 13% of time spent on the mobile web, Google and Apple offer the two dominant browsers... the majority of our time online is now mediated by just a few megacorporations, and for the most part their top incentive is to borrow our privacy just long enough to target an ad at us. Then there's Mozilla, an organization whose mantra is "Internet for people, not profit." That feels like a necessary voice to add to today's internet oligopoly, but it's not one we're hearing... We clearly need an organization standing up for web freedom, as expecting Google to do that is like asking the fox to guard the henhouse. Google does many great things, but its clear incentive is to sell ads. We are Google's product, as the saying goes.
The article applauds the Mozilla-sponsored Rust programming language as promising, "but not to save the web from the all-consuming embrace of Facebook and Google, especially as they wall off the experience in apps... "If I sound like I don't know what to propose Mozilla should do, it's because I don't. I simply feel strongly that the role Mozilla played in the early browser wars needs to be resurrected to save the web today."

Today comScore released its 2017 US Mobile App Report, which among other things, lists the top mobile apps in the nation. From a report: Between smartphones and tablets, Americans spend more than half of their digital media consumption time -- 57 percent -- in apps, according to the report. That's about the same as a year ago -- evidence that the dramatic shift to mobile has now leveled out in the U.S. These are the winners, according to comScore, as measured by their penetration of the U.S. mobile app audience: Facebook (81 percent), YouTube (71 percent), Facebook Messenger (68 percent), Google Search (61 percent), Google Maps (57 percent), Instagram (50 percent), Snapchat (50 percent), Google Play (47 percent), Gmail (44 percent), and Pandora (41 percent). 8 out of 10 apps here are owned by Facebook and Google.

Rob Price, writing for Business Insider: Apps are eating the web. Over the past decade, there has been an inexorable movement from the open internet to the walled gardens of apps -- and this trend just hit a major milestone. According to new data from ComScore, more than half of all time Americans spend online is spent in apps -- up from around 41% two years ago. It's a stat that will be discomfiting to advocates of the open web, as well as companies whose core business is built around it -- notably Google. As content that was once freely available and indexable on websites becomes silo-ed away in closed-off apps, it makes it harder to search and link to content. This is, of course, the cornerstone of Google's original business.

New submitter DillyTonto writes "Amazon got shelled by analysts and the press after releasing a buggy first iteration of the Fire edition of the Kindle e-reader. Three weeks later the Kindle Fire owned 14 percent of the whole market for tablets. Three months later, more than half of all Android tablets sold in the U.S. are seven-inch Kindle Fires, despite a huge bias among buyers for 10-inch tablets. How could a heavily modded e-reader beat full-size tablets by major PC vendors? It's cheaper than any other tablet or e-reader on the market, for one thing. Also important is its focus on being an e-reader, 'because people buy hardware to have access to one app or function, then take the other things it can do as an additional benefit.'"

Dekortage writes "According to the latest ComScore rankings, YouTube's search traffic for August surpassed Yahoo's. The latter dropped roughly 5% in traffic from July. Among other things, this means that Google now owns both of the top two search engines. AdAge further speculates on Google's experimental 'promoted videos' cost-per-click advertising on YouTube, suggesting the obvious: more money."

brajesh sends us to Comscore for a followup on the earlier discussion of Radiohead making $6-$10 million on their name-your-own-cost album "In Rainbows" — with the average price paid being between $5 and $8. Comscore analyzes the numbers: "During the first 29 days of October, 1.2 million people worldwide visited the 'In Rainbows' site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38 percent of global downloaders of the album willingly paid to do so, with the remaining 62 percent choosing to pay nothing... Of those who were willing to pay, the largest percentage (17 percent) paid less than $4. However, a significant percentage (12 percent) were willing to pay between $8-$12, or approximately the cost to download a typical album via iTunes, and these consumers accounted for more than half (52 percent) of all sales in dollars."

Ant writes "Macworld reports that people in the U.S. have steadily increased the amount of time they spend watching videos online, as Google's YouTube remains by far their preferred video site, according to a study. In July, almost 75 percent of U.S. Internet users watched videos online, up from 71.4 percent in March, according to comScore Networks. The monthly time spent watching videos went up to an average of 181 minutes per viewer in July from 145 minutes per viewer in March, according to comScore. In July, the average user watched 68 clips, up from 55 clips in March. Overall, almost 134 million U.S. Internet users watched a little over 9 billion video clips in July, up from 126.6 million people and a little over 7 billion clips in March."

Freshly Exhumed writes "For website publishers, a poor web rating can be disastrous. Bad television ratings mean television shows get canceled, bad web ratings mean websites go out of business. For advertisers, accurate web ratings are critical to optimize spending. Inaccurate ratings data means advertisers will overspend on poorly performing sites or not advertise on smaller sites whose numbers are really much higher than reported. In the case of Canadian web site Digital Home, already hit with an advertising boycott by Bell Canada over the site's pro-consumer editorial content, the site's owner is now in danger of ending operations, apparently due to the inaccuracies of ComScore rankings. For example, Google Analytics reported Digital Home served up over 2.7 million page views in January to almost 250,000 unique visitors. A web buyer at one of Canada's largest advertising agencies confirmed that ComScore reported just 32,000 visitors. Added to this is ComScore's secretly-installed spyware troubles."

securitas writes "The Christian Science Monitor's Gregory M. Lamb wrote a story interesting to anyone who runs a website: How do you accurately and reliably measure the audience for your website? From the article: 'Most websites have no idea how many people view their content. This inherent fuzziness is causing problems for commercial websites, especially online publications desperate to make money from Internet advertising... How can you charge for ads when it's nearly impossible to tell advertisers how many people will see them?' The article discusses the flaws and problems with Nielsen/NetRatings and comScore Media Metrix - they grossly undersample workplace users - and the rise in the number of sites requiring user registration."

Makarand writes "The Chicago Tribune has an article on the claims of ComScore Networks Inc., that it can predict major economic trends by tracking the online activity of 1.5 Million people. The company gains access to people's Internet travelogues by giving them free security software and programs that speed up their connections. Economists say that the company's models need to be tested over several years before they can be considered accurate."