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theodp writes: "Have you ever made something wonderful but were too afraid to share it?" asks Apple's heartwarming "Share Your Gifts" 2018 holiday ad, which features a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. Arguably deserving writing credit for the ad is the late Steve Jobs, who thirty-five years ago preached a similar "Real Artists Ship" message to the original Mac team as he led them on a holiday "death march" to get their creation out into the world.

Andy Hertzfeld recalls: "The software team worked hard over the Christmas break of 1983. [...] By the first week of January, the software team was working around the clock, testing and fixing problems that were found. [...] Randy Wigginton brought in a gigantic bag of chocolate covered espresso beans, which, along with medicinal quantities of caffeinated beverages, helped us forgo sleep entirely for the last couple of days." Seeing Apple spin "Real Artists Ship" into "Share Your Gifts" -- which Adweek honored as the 9th Best Commercial of 2018 -- would no doubt be appreciated by master of Reality Distortion Jobs.

theodp writes: "Have you ever made something wonderful but were too afraid to share it?" asks Apple's heartwarming "Share Your Gifts" 2018 holiday ad, which features a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. Arguably deserving writing credit for the ad is the late Steve Jobs, who thirty-five years ago preached a similar "Real Artists Ship" message to the original Mac team as he led them on a holiday "death march" to get their creation out into the world.

Andy Hertzfeld recalls: "The software team worked hard over the Christmas break of 1983. [...] By the first week of January, the software team was working around the clock, testing and fixing problems that were found. [...] Randy Wigginton brought in a gigantic bag of chocolate covered espresso beans, which, along with medicinal quantities of caffeinated beverages, helped us forgo sleep entirely for the last couple of days." Seeing Apple spin "Real Artists Ship" into "Share Your Gifts" -- which Adweek honored as the 9th Best Commercial of 2018 -- would no doubt be appreciated by master of Reality Distortion Jobs.

theodp writes: "Have you ever made something wonderful but were too afraid to share it?" asks Apple's heartwarming "Share Your Gifts" 2018 holiday ad, which features a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. Arguably deserving writing credit for the ad is the late Steve Jobs, who thirty-five years ago preached a similar "Real Artists Ship" message to the original Mac team as he led them on a holiday "death march" to get their creation out into the world.

Andy Hertzfeld recalls: "The software team worked hard over the Christmas break of 1983. [...] By the first week of January, the software team was working around the clock, testing and fixing problems that were found. [...] Randy Wigginton brought in a gigantic bag of chocolate covered espresso beans, which, along with medicinal quantities of caffeinated beverages, helped us forgo sleep entirely for the last couple of days." Seeing Apple spin "Real Artists Ship" into "Share Your Gifts" -- which Adweek honored as the 9th Best Commercial of 2018 -- would no doubt be appreciated by master of Reality Distortion Jobs.

theodp writes: When President Obama delivers his final State of the Union address on Tuesday, the White House reports that the inspiring individuals seated with the First Lady will include Microsoft CEO Satya Nadella. "Microsoft has been a leader in expanding access to computer science in K-12 classrooms," explains the White House, perhaps unaware that the company reportedly struck a deal to kill BASIC on Macs in 1985 and stopped including BASIC on PCs after Windows 95. Ironically, Microsoft now laments that girls began to stop seeing themselves as coders after 1984, which gave rise to the need for today's Microsoft-led national K-12 CS intervention. "Girls don't see other girls programming," Microsoft explained in 2013, "so they just don't know that it's available to them." So, is there such a thing as corporate Munchausen syndrome by proxy?

theodp writes "In the Sixties, we could put a man on the moon. Nowadays, laments jocastette, America's tech giants can't even put a BASIC on the phone. Woz managed to crank out a BASIC interpreter for the 6502 in the '70s. As did Bill Gates and Paul Allen. So, why — at a time when development has never been easier — can't Google, Apple, and Microsoft manage to support a free BASIC or other programming-for-the-masses development environment on desktops, laptops, tablets and phones?" My limited experience with Android development showed using Java to be obtuse and downright obnoxious to do anything (at least without Eclipse, and even with it doing anything non-standard required digging through horrendous ant buildfiles). And, of course, without a REPL things were even more obnoxious. There is the android-scripting project, but it doesn't provide particularly exhaustive access to the platform.

theodp writes "Provoked by an iPad ad promising a 'revolution,' Valleywag's Ryan Tate fired off a late-night missive to Steve Jobs. Jobs responded, and the two engaged in an after-midnight e-mail debate over lockdown, Cocoa vs. Flash, battery life, and whether 'freedom from porn' is a bug or a feature. 'The times they are a changin',' quipped Jobs, 'and some traditional PC folks feel like their world is slipping away. It is.' Tate was unswayed by the Apple CEO's reality distortion field, but did come away impressed by Jobs' willingness to spar one-on-one over his beliefs — at two in the morning on a weekend."

RetrogradeMotion writes "The OSx86 Project is reporting on a hidden message to hackers in Apple's new MacBook Pro. The new Intel-based OS X contains a file named 'Dont Steal Mac OS X.kext' and is accompanied by the message, 'The purpose of this Apple software is to protect Apple copyrighted materials from unauthorized copying and use.' The file is not present in either the PowerPC version of OS X or the Intel version shipped to developers last year. While Apple has sent messages to hackers before, is this a tounge-in-cheek introduction to the anticipated (and hated) Trusted Platform Module? Is locking down OS X a strategic necessity or a missed opportunity?" Obviously a big maybe here, but a good story just the same.

Ton writes "People think Apple stole the GUI from Xerox, but it's much more subtle than that. Braeburn has posted a story about the development and birth of the Apple Lisa, the first commercial computer with a graphical interface. More on this subject at Andy Hertzfeld's (one of the original developers of the Mac) site Folkore.org."

Jack Herrington writes "For most companies, lightning never strikes. The promised miracle product fails, and the revolutionary dreams meet evolutionary reality. But for Apple, lightning struck twice: first with the Apple computer, which can be justifiably named the first personal computer, then with the Macintosh. Introduced with the groundbreaking 1984 commercial the Mac started the GUI revolution which brought millions of new users into the once inhospitable world of computing." Read on for Herrington's review of Revolution in the Valley. Revolution in the Valley author Andy Hertzfeld pages 240 publisher O'Reilly rating 9 reviewer Jack Herrington ISBN 0596007191 summary The birth of the Mac, as told by one of its creators

At the heart of this revolution was a set of brilliant engineers and coders who through their work inspired individuals and companies alike. Andy Hertzfeld captured this revolutionary time at Apple through the eyes of the engineers involved at his site, folklore.org. Now he's published these stories in the book Revolution in the Valley.

Apple Confidential 2.0 will give you history. Cult of Mac describes the phenomenon from the outside. But only Revolution in the Valley tells the story of a computer revolution from the perspective of the team in the center of the storm.

The book consists of concise stories, separated by pages of notes, drawings and photographs from the three years it took to develop the original Mac. The stories run in length between one and eight pages, with most ending in the two- or three-page range. Each is told from a personal perspective, mainly by Hertzfeld himself. Sidebars with comments from Woz and others are included to round out the perspective.

The stories are organized chronologically, starting with Hertzfeld's first days at Apple and ending around the time when Jobs was ousted in Sculley's palace coup. Most of the stories are technical in nature, often going down into the level of hardware detail. Others are more personal in nature, detailing Jobs' odd hiring or management style, talking about the stresses of a 90-hour work week, or recounting Adam Osbourne's threats about the destruction of Apple and Jobs' famous response.

With its roughly one hundred stories weighing in at a little under 300 pages this is a relatively quick read. This is especially true since the stories work on many levels and are told with remarkable skill. There are some standouts: The development of the GUI, replete with Polaroids taken at key points along the way, is excellent. The story on the first meeting with Microsoft is told from a whole new perspective from what we have heard in the past. The genesis of the 1984 commercial is fascinating, and the meeting with Mick Jagger is hysterical.

There isn't a whole lot here that you won't find on folklore.org, though some of the later chapters do some summation work that I couldn't find on the site. These bring the book together as a coherent, readable whole. The note pages, which separate the chapters and are not on the site, are interesting on their own, particularly the notes from the session with Alan Kay.

Apple's development of the Macintosh has been seen as the prototype of the dot-com death marches that would follow. What we see here is the potent mix of technical brilliance, insane work hours and pressure, and management arrogance that paints a much more chaotic and realistic picture.

On a personal level, this is the book I have been waiting for my whole career. Andy Hertzfeld and Bill Atkinson are legends to me and many others. The passion and brilliance they demonstrated set the bar for all of us who look at computer science not as a job, but as a calling. To see the Mac development from Andy's perspective is simultaneously deflating and uplifting. Their project suffered from all of the usual trials. But somehow the team got through it, their creativity and hard work paid off, and they changed the world.

How many revolutions can there be? How many times can lighting strike? How can one small group of people change the world? That's what we all got into this business to find out. And this book shows us an example of how it was done and inspires us to do the same. Thank you, Andy, for what you did then and what you are doing now.

Jack Herrington is an engineer with a twenty-year career inspired by people like Andy Hertzfeld, and the editor-in-chief of the Code Generation Network, as well as the author of Code Generation in Action. You can purchase Revolution in the Valley from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.

oaklybonn writes "Andy Hertzfeld seems to be the primary author on this fascinating site, which details many of his experiences in the Macintosh (Bicycle??) development efforts. It includes such choice commentary as: "we were amazed that such a thoroughly bad game could be co-authored by Microsoft's co-founder, and that he would actually want to take credit for it in the comments.", on a page describing a game bundled with the original IBM PC." Reader themexican adds "As a plus, Hertzfeld notes in the faq that the python code running the well-designed and easy to navigate site will be made public in the near future."

oaklybonn writes "Andy Hertzfeld seems to be the primary author on this fascinating site, which details many of his experiences in the Macintosh (Bicycle??) development efforts. It includes such choice commentary as: "we were amazed that such a thoroughly bad game could be co-authored by Microsoft's co-founder, and that he would actually want to take credit for it in the comments.", on a page describing a game bundled with the original IBM PC." Reader themexican adds "As a plus, Hertzfeld notes in the faq that the python code running the well-designed and easy to navigate site will be made public in the near future."

oaklybonn writes "Andy Hertzfeld seems to be the primary author on this fascinating site, which details many of his experiences in the Macintosh (Bicycle??) development efforts. It includes such choice commentary as: "we were amazed that such a thoroughly bad game could be co-authored by Microsoft's co-founder, and that he would actually want to take credit for it in the comments.", on a page describing a game bundled with the original IBM PC." Reader themexican adds "As a plus, Hertzfeld notes in the faq that the python code running the well-designed and easy to navigate site will be made public in the near future."