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The Next Keurig Will Make Your Coffee With a Dash of "DRM"

Hardware · Business · 2014-03-03 09:48 · posted by samzenpus · from the pirate-coffee-is-the-best-coffee dept. · 769 comments

FuzzNugget writes "Apparently seeking to lock competitors out of the burgeoning single-serve coffee market, Green Mountain Coffee Roasters, maker of the popular Keurig coffee machines, will make their new machines work with licensed pods only. GMCR's CEO confirmed this in a statement: 'The much-anticipated ‘Keurig 2.0’ single-cup brewing system with ‘interactive readability’ (that doesn’t work with unlicensed/copycat pods) will offer such “game-changing functionality” that consumers - and unlicensed players - will want to switch.'"