Domain: ford.com
Stories and comments across the archive that link to ford.com.
Stories · 14
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Ford To Stop Selling Every Car In North America But the Mustang, Focus Active (techcrunch.com)
An anonymous reader quotes a report from TechCrunch: Ford today announced it will phase out most cars it sells in North America. According to its latest financial release, the auto giant "will transition to two vehicles" -- the Mustang and an unannounced vehicle, the Focus Active, being the only traditional cars it sells in the region. Ford sees 90 percent of its North America portfolio in trucks, utilities and commercial vehicles. Citing a reduction in consumer demand and product profitability, Ford is in turn not investing in the next generation of sedans. The Taurus is no more. The press release also talks about a new type of vehicle, though it sounds like a crossover. This so-called white space vehicle will "combine the best attributes of cars and utilities, such as higher ride height, space and versatility." Currently, Ford sells six sedans and coupes in North America: the Fiesta, Focus, Fusion, C-Max, Mustang and Taurus. This lineup hits multiple segments, from the compact Fiesta to the mid-size Focus, C-Max and Fusion to the full-size Taurus. The Mustang stands alone as the lone coupe. -
Ford Pilots a New Exoskeleton To Lessen Worker Fatigue (futurism.com)
Ford is partnering with California-based exoskeleton maker Ekso Bionics to trial a non-powered upper body exoskeletal tool called EksoVest in two of the carmaker's U.S. plants. The goal is to lessen the fatigue factory workers experience in Ford's car manufacturing plants. Futurism reports: Designed to fit workers from five feet to six feet four inches tall, the EksoVest adds some 3 to 6 kilograms (5 to 15 pounds) of adjustable lift assistance to each arm. This exoskeleton is also comfortable enough to wear while providing free arm movement thanks to its lightweight construction. "Collaboratively working with Ford enabled us to test and refine early prototypes of the EksoVest based on insights directly from their production line workers," Ekso Bionics co-founder and CTO Russ Angold said in a Ford press release. "The end result is a wearable tool that reduces the strain on a worker's body, reducing the likelihood of injury, and helping them feel better at the end of the day -- increasing both productivity and morale." The U.S. trial, made possible with the help of the United Automobile Workers, has already demonstrated the wonders that the exoskeleton can offer in reducing fatigue from high-frequency tasks. As such, Ford plans to expand their EksoVest pilot program to other regions, which include Europe and South America. -
Ford: We're Canceling $1.6 Billion Mexico Facility, Investing In Electric and US Plant (arstechnica.com)
An anonymous reader quotes a report from Ars Technica: Today at the Flat Rock Assembly Plant, Ford Motor Company CEO Mark Fields unveiled a large-scale electric vehicle initiative that will run through the company's next five years. Ford plans to invest $4.5 billion in electric vehicle production by 2020, and the company said it will produce 13 new electric vehicles, including a Mustang, an F-150, police cars, and a Transit Custom van. Additionally, Fields revealed that Ford would be canceling a previously announced $1.6 billion-production facility in Mexico. Instead, the company wants to invest $700 million in the existing Flat Rock facility, generating 700 new jobs focused on EV and autonomous initiatives at that location, according to Ford. Ford described seven of the 13 upcoming EVs during its press conference today. The F-150 Hybrid will be available by 2020 in North America and the Middle East, and Fields noted it'll be powerful enough to stand-in for on-site generators in a pinch. The Mustang Hybrid will deliver "V8 power and even more low-end torque" according to Ford; it too is intended for a 2020 release. Generally, electric motors are well suited to applications where you want a lot of immediate torque, so their presence should work well in a light duty truck like the F-150. Among the other notable vehicles highlighted, Ford is planning a fully electric small SUV that can "deliver an estimated range of at least 300 miles" by 2020. The company also wants to produce an autonomous vehicle "designed for commercial ride hailing or ride sharing" in North America by 2021. -
Ford Tests Its Self-Driving Car In Total Darkness Using LiDAR Tech (fortune.com)
An anonymous reader writes: Using a combination of radar, cameras, and light-sensitive radar called LiDAR, one of Ford's self-driving cars has successfully navigated a winding road at night and without headlights. LiDAR works by emitting short pulses of laser light -- 2.8 million laser pulses a second -- so that the vehicle's software can create a real-time, high-definition 3D image of what's around it to determine the best driving path. Ford's self-driving cars come equipped with high-definition 3D maps, which include information about road markings, signs, geography, landmarks, and topography. If a vehicle isn't able to see the ground due to inclement conditions, it will detect above-ground landmarks to locate itself on the map. Ford's self-driving cars equipped with the LiDAR radar system are particularly noteworthy because they can operate without the usual cameras that depend on sunshine and street lamps. -
Consumers Expect Their Cars To Become Mini Data Centers (networkworld.com)
coondoggie writes: Many consumers expect self-driving cars to become common in the not-too-distant future -- cars that diagnose problems without human intervention, cars that adapt to a particular driver's behaviors and react to its environment. Those are some of the conclusions from IBM's 'Auto 2025: A New Relationship – People and Cars' research involving 16,000 global consumers who were asked how they expect to use vehicles in the next ten years. IBM found consumers have the expectation that cars will soon communicate with other vehicles and infrastructure around them, integrating easily into a broader collection of traffic. More than a third of consumers said they'd be likely to allow collection of their driving data to support these services -- a notable figure, given that IBM is partnering with Ford to do exactly that. -
Your Car: Aerial Drone Launcher? (dice.com)
Nerval's Lobster writes: Ford and Chinese technology company DJI (which manufactures drones that specialize in aerial photography) used the spotlight of this year's CES to announce a developer challenge: figure out how someone can use the dashboard touch-screen to launch (and land) a drone from the back of a pickup. While the challenge is framed as a "search-and-rescue system for the future," drone control from a moving vehicle has a lot more applications than search-and-rescue. In 2014, Renault designed a concept car that came with a small flying drone controllable via tablet or preset GPS waypoints. In theory, this "flying companion," launched from a retractable hatch in the roof, could prove especially useful at scanning the road ahead for possible traffic jams. (Renault hasn't yet announced a production model of the car.) So are drones-from-cars an odd sideshow? Maybe. But if they catch on, imagine the driver-distraction issues from trying to pilot a UAV while you're on the road. -
65,000+ Land Rovers Recalled Due To Software Bug
An anonymous reader writes with word that owners of Range Rover and Range Rover Sport SUVs (model year 2013 and newer) will need to get their cars' software updated, which means a visit to a dealer. The update will fix a bug in the cars' locking system, which occasionally resulted in car doors randomly unlocking and opening themselves (in one instance, when the car was moving). This is not the first time that a car manufacturer asked customers to contact dealers for a security update. In July, Ford has recalled over 430,000 cars in North America because of a bug that prevented the engine from shutting down even after the ignition key was put into the "off" position and removed. -
Ford Touts Self-driving Car, Launches Global Mobility Experiments
An anonymous reader writes in with news about Ford's latest automobile technology unveiled at CES. "Ford showcased the semi-autonomous vehicles it has on the road at CES and gave attendees a glimpse into fully autonomous vehicles now in development. The carmaker also announced a series of experiments with drivers around the globe to test its vehicle-to-vehicle connectivity, autonomous cars and the use of big data collected from vehicles. The company said a fully autonomous Ford Fusion Hybrid research vehicle is undergoing road testing now. The vehicle relies on the same semi-autonomous technology used in Ford vehicles today, while adding four LiDAR (light, radar) sensors to generate a real-time 3D map of the surrounding environment." -
Lots Of People Really Want Slideout-Keyboard Phones: Where Are They?
Bennett Haselton writes: I can't stand switching from a slideout-keyboard phone to a touchscreen phone, and my own informal online survey found a slight majority of people who prefer slideout keyboards even more than I do. Why will no carrier make them available, at any price, except occasionally as the crummiest low-end phones in the store? Bennett's been asking around, of store managers and users, and arrives at even more perplexing questions. Read on, below.In my rant about the sucky LG Optimus phone that I got from T-Mobile, I admitted that I stuck with it anyway and let them keep my money, because I couldn't stand switching away from the slideout keyboard on the phone. Same reason that I kept the Stratosphere from Verizon for so long, despite the other features of that phone sucking too. But after failing to find even one true smartphone with a slideout keyboard after visiting the local AT&T, Verizon, Sprint and T-Mobile stores, I started to wonder if I was just an old fud who couldn't get with the times.
(The slideout keyboards are usually called "QWERTY keyboards" in the marketing, but I'm using "slideout keyboard" in order to distinguish them from phones like Blackberries that have a physical QWERTY keyboard and screen all on the outer surface of the phone, since that forces the keyboard and the screen to be much smaller.)
Slideout keyboards have always felt more natural to me in a couple of ways. You can let your finger or thumb center on the correct key, and then press the key in a separate action, resulting in far fewer typos then if you're required to land your fingertip on the correct spot on the screen. (Fewer typos also means you can turn off autocorrect and worry about fewer idiotic auto-corrections.) A slide-out keyboard also makes it easier to hold the phone in a relaxed grip -- with the keyboard out, you can rest the phone on your other fingers while using your thumb to keep it in place, rather than having to grip the phone around the edges with your fingers to keep the screen uncovered. The relaxed thumb-centered grip makes it much easier to tilt the phone at different angles and even hold above your head without dropping it (handy for the first texts you answer before getting out of bed), all while hardly having to tense your fingers at all.
I mentioned this to the Sprint sales guy and he shook his head and said, "Oh, no, everybody wants touchscreen phones now." When I mentioned later to the AT&T store manager that I felt I must be in a shrinking minority, he said that he preferred slide-out keyboards, most other people preferred slide-out keyboards, and the industry was just moving away from them regardless. Who was right? Skeptical as ever about people's claims that they've "heard lots of people saying so-and-so," I posted a survey on Amazon's Mechanical Turk ( which I have used in the past for all kinds of weird stuff), seeking out respondents who had used both a phone with a slideout keyboard and a phone with a virtual keyboard, and asking which one they preferred, and why.
Out of 49 respondents, 27 said they preferred slideout keyboards and 22 said they preferred virtual keyboards. And I know the Internet survey-takers weren't just clicking answers at random, because most of them gave details as to the reason for their preference (even though this was not enforced by the survey form). Obviously that's too small of a sample to be very precise about the percentage of users that prefer slide-out keyboards (apart from the fact that Mechanical Turk users are unrepresentative of the general population in several ways), but it does mean that the near-extinction of slideout-keyboard phones in retail stores is probably not in proportion to what people actually want.
You can download the raw survey data here; some of the highlights from people who said they preferred slideouts:
"I preferred using an actual keyboard because I can actually feel the keys. After my hands get used to the keyboard, I could type very fast. Using a virtual one is much harder because you don't actually feel the keys you are typing."
"I can put my fingers on the actual keys just like a typewriter and know they won't slip off and hit the wrong key. I was heartbroken when then got rid of almost all qwerty keyboards in the new phones. They are now almost impossible to find."
"The slide-out keyboard offers more accuracy and feedback than a virtual keyboard. I can easily tell if I'm pressing the wrong letter key on a physical keyboard than a virtual one. I also prefer my keyboard to be off of the screen so I can easily see what I'm typing."
"I think its easier to type on a slide out keyboard. With the virtual ones I'm always spending half the time correcting the mistakes."
"I preferred slide-out keyboards because you could actually feel the crevices that separate each letter on the keyboard, and this allowed you to type much more efficiently. There's just something more beautiful and human about physically touching something rather than using the heat in your fingers to make unreal letters type on a screen."
On the other side of the aisle, the most common reasons that people gave for preferring virtual keyboards were that slideouts were too flimsy or bulky:
"Virtual keyboards are sturdier than slide out keyboards."
"The decreased overall weight of the device due to the lack of physical keyboard is the biggest benefit to me. Plus the added benefit is that virtual keyboard technology has come a long way in the last few years and offers unique features such as swiping words whereas a physical keyboard still limits you to typing and switching between buttons and the screen in order to select or correct words."
"A virtual keyboard is faster and less cumbersome than a slide out keyboard."
"I liked the tactile feeling of the slide out keyboard. I found the keyboard slide to be more bulky however. I like the virtual keyboard because it allows me to use a larger amount of screen space on my phone when I am not typing. You can also do cool keyboard gestures with the virtual keyboard, such as sliding the finger to type. The virtual keyboard also has an auto correct feature built in which is handy. My old slide out keyboard phone was cool at the time but lacks the features modern virtual keyboard have. Also, real keyboards make clicky noises, which can prevent you from sending texts out under your desk during meetings, haha."
(That last guy's right -- I've been out of the workforce long enough that I forgot you can't get away with texting in a meeting on a slideout, unless other people in the room are covering your noise by "taking notes" typing on their laptops.)
So - not everyone wants slideout keyboards, but a lot of people really, really want them, and the stores refuse to stock them. What gives?
The AT&T store manager simply said that they were more expensive to make, and people return them more often because they break more easily. Well of course it makes sense that the extra component costs more, but it seemed counterintuitive that the slideout keyboards are usually only found on the cheapest phones in the store (which don't qualify as true smartphones). It's odd for an expensive extra component to be found only in the cheapest models of a product line, as if Ford had announced that their self-parking technology would only come bundled with the Fiesta.
More importantly, it seems strange that a more expensive or even a more fragile component, cannot be made available at any price when so many people want it. If it costs more, surely they could just charge more. I'd pay at least an extra $100-$200 for a phone with a slideout keyboard (which is more than the entire retail cost of a dumbphone with a slideout keyboard, so the price increase on a real phone should be less than that). If it makes the phone more fragile and more likely to be returned, surely that could just be reflected in a higher monthly "insurance" fee to cover the cost of exchanging damaged phones (which is only about $5 per month anyway). Is this another example of market failure, even in a competitive industry? It's easy for Facebook to force changes down our throats, since we have nowhere else to go, but how did Verizon, AT&T, T-Mobile and Sprint all end up abandoning such a sizable portion of their customers, even while locked in a cutthroat battle with each other?
Maybe this can be the next big thing that T-Mobile does to differentiate themselves from everybody else (like when they broke ranks and decided to sell all phones at retail price with no long-term contracts) -- everybody knows their network is spottier, but it's usable, and if they're doing one thing right that you really care about, and everyone else is doing it wrong, that's reason enough to switch. Their pink-shirted CEO certainly likes making waves with his colorful metaphors about the other carriers screwing you over. If T-Mobile sold me a real phone with a slideout keyboard, I'm sure I'd stay with them for years, even though yesterday the rain (a fairly common phenomenon here in Bellevue, where T-Mobile U.S. is headquartered) caused the reception on the phone to go from 4G to 2G and then down to "G," which I didn't even know was a thing.
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Ford and GM Open Car Software To Outside Developers
Dr Herbert West writes with news that General Motors and Ford have both used CES to announce a Software Development Kit for developers to create in-car apps. "Ford is focusing on three primary categories for apps: news and information, music and entertainment, and navigation and location. Marchwicki said the automaker will “instantly deny” apps that incorporate video, excessive text and gaming in a bid to reduce the risk of distracted driving. After developers have incorporated the Sync AppLink code into a proposed app, they submit it to Ford engineers for review. Ford will certify the app is bug-free and appropriate for automobiles. Once approved, Ford will work with the developer to provide a distribution license and get the app on the market." Similarly GM seeks infotainment apps that can be downloaded directly to the dashboard. "GM will provide developers with an SDK through an online portal that allows them to work with the automaker to design, test and deliver relevant automotive apps. GM also is including an HTML5 Java Script framework in its SDK." -
GM Brings IT Dev Back In House; Self-Driving Caddy In the Works
dstates writes "Want a good job in IT? Detroit of all places may be the place to be. GM is bringing IT development back in house to speed innovation. Among other initiatives, a self driving Cadillac is planned by mid decade. Ford is also actively developing driver assist technology and is betting big on voice recognition. Ann Arbor has thousands of smart cars wirelessly connected on the road. Think about all those aging baby boomers with houses in the burbs and no desire to move as their vision and reflexes decline. The smart car is a huge market. Seriously, Detroit and SE Michigan have good jobs, great universities, cheap housing and easy access to great sports and outdoors activities." -
Ford Tests DIY Firmware Updates
wiredmikey writes "This month, Ford is borrowing something from the software industry: updates. With a fleet of new cars using the sophisticated infotainment system they developed with Microsoft called SYNC, Ford has the need to update those vehicles — for both features and security reasons. But how do you update the software in thousands of cars? Traditionally, the automotive industry has resorted to automotive recalls. But now, Ford will be releasing thirty thousand USB sticks to Ford owners with the new SYNC infotainment system, although the update will also be available for online download. In preparing to update your car, Ford encourages users to have a unique USB for each Ford they own, and to have the USB drive empty and not password protected. In the future, updating our gadgets, large and small, will become routine. But for now, it's going to be really cumbersome and a little weird. Play this forward a bit. Image taking Patch Tuesday to a logical extreme, where you walk around your house or office to apply patches to many of the offline gadgets you own." -
Ford Uses Google For a New Type of Smart Car
RedEaredSlider writes "Ford is using Google technology, specifically its Prediction API, to create a new brand of smart cars. The famous American car company announced it's teaming up with Google to use Prediction API in future cars. The API will be able to use historical driving data and turn it into real time predictions, such as where a driver is headed at the time of a departure. From there, an on-board computer might communicate with the driver, and trigger an optimized power-train control strategy. For an electric car, a predicted route of travel could include an area restricted to electric only driving. Thus, a plug-in hybrid would be able to optimize energy and preserve battery by switching to an all electric mode during travel." -
Ford Shows Off Recyclable Car
Opspin writes "MBDC (who wrote the book Cradle to Cradle) write in their January Newsletter about a Ford Concept Car that includes Bluetooth technology as well as Cradle-to-Cradle design strategies. Read the MBDC press release, and the Ford Motor Company press release."