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Domain: iab.com
Stories and comments across the archive that link to iab.com.
Stories · 3
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Opera Introduces Native Adblocking, 45% Faster Than Chrome With Adblock Plus (thestack.com)
An anonymous reader writes: A new version of the Opera desktop web browser introduces fully-featured native adblocking which is able to load adblocked pages significantly faster than rivals running the Adblock Plus browser. The new feature includes whitelisting of domains and a benchmarker to test the difference between page load-times with and without ads. Krystian Kolondra, head of Opera desktop, indicates in his post that the company's hope is to encourage the 'simpler' and less intrusive advertising which has been promised, but does not yet seem to be evident. -
Online Ad Czar Berates Adblockers As Freedom-Hating 'Mafia' (thestack.com)
An anonymous reader writes: Randall Rothenburg, the president and CEO of the Interactive Advertising Bureau (IAB) has made a speech branding the creators of Adblock Plus (who were banned from the conference where he made this keynote) as "rich and self-righteous," and accused adblockers of subverting freedom of the press. Speaking at the IAB's annual conference, Rothenburg characterized the Adblock Plus team as "operating a business model predicated on censorship of content." -
In Battle With Ad Blockers, Ad Industry Fesses Up To Alienating Users (iab.com)
itwbennett writes: In a post on the Internet Advertising Bureau (IAB) website Thursday, Scott Cunningham, senior vice president of technology of IAB and general manager of its Tech Lab, issued what amounts to an apology for "[losing] track of the user experience" and called on advertisers "to do better." But it may be a case of too little, too late as "a report (PDF) released in August forecasted that U.S. websites will lose US$21.8 billion in ad revenue this year due to ad blockers," writes Jeremy Kirk.