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According to new research from marketing technology firm Audience Project, the majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%. Here are some of the other key findings: - In the UK, Netflix takes the lion's share of the streaming audience at 70%, followed by BBC iPlayer (61%). Interestingly, YouTube, ITV Player and All4, all of which host ads, saw a decline.

- TV is still the preferred streaming device in the UK used by 42% of respondents.

- Streaming is on the rise particularly amongst the young, with almost as many 15-25 year olds streaming/downloading (63%) as watching traditional TV (65%) "This is proof, if it were needed, that Netflix is right to focus on growing through its investment in content rather than considering hosting advertising any time soon," Netimperative reports.

Martyn Bentley, Commercial Director UK at Audience Project, comments: "Our findings highlight the growing importance of targeting and relevance in advertising. As consumers have increasing choice over whether or not they see ads, both broadcasters and advertisers alike need to work hard to ensure that campaigns enhance experience, rather than detract -- plus it suggests that greater inroads need to be made with Connected TV as a means to help tailor advertising at a granular level."

jangobongo writes "SCI FI Channel announced that the second season of its hit original series Battlestar Galactica will premiere this summer with 20 new episodes, after earlier confirming their commitment to the show. Production will resume in March in Vancouver, B.C., with the entire ensemble cast returning, along with executive producer and writer Ronald D. Moore and executive producer David Eick. Averaging over 3 million viewers per episode, the series has quickly become SCI FI's highest-rated original series. No news on when a UK premeire might occur, but with Battlestar Gallactica ranking number 9 out of the top ten most popular TV program downloads worldwide, I don't think UK fans would have to wait long in any case." They're offering the first episode of the show for viewing in a no-charge commercial free venue on the official site.

securitas writes "AP and many others report that the International Federation of the Phonographic Industry - IFPI - has sued 247 accused file-sharers in Germany, Denmark, Italy and Canada as part of an unprecedented, coordinated attack. The IFPI represents the global recording industry through its members - national associations like the IFPIG, DRIA, FIMI, CRIA and RIAA - and says it will launch more international lawsuits in the months ahead. You may also want to read the official IFPI 'first wave' press release/related documents and a statement by the IFPI's chairman and CEO. Lots of coverage at AP/AJC, USA Today, the New York Times, Reuters/CNN Money, ZDNet/CNet, Bloomberg , netimperative and the BBC. The timing of the international legal attacks is especially interesting in light of the recent study that indicates file-sharing has a negligible impact on music sales."

An anonymous reader writes "We all know that Apple generates revenue from iTMS via hardware sales. How the hell can pureplay music stores like Napster generate revenue enough to even stay alive? They don't. Is this the first indication of the bubble bursting? Is it time to figure out what to do when your Napster WMA files go unsupported after Napster 2 dies?"

loonix_gangsta writes "So, the UK has taken matters into its own hands and, as of today, is making it a criminal offence to send e-mails or text messages unless the recipient has agreed in advance to accept them. The law comes into force today. Unfortunately much spam originates from the US so the UK had previously asked the US to co-operate."

ZuperDee writes "It looks like Microsoft is now looking for another search engine to buy. They are looking at Ask Jeeves and Looksmart, but they recently dumped Looksmart, after deciding that its results don't stack up well. So would anyone be surprised if they bought Ask Jeeves? It can't hurt that according to Netcraft, they already run Microsoft IIS."