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That's were these guys come into play. The ads are embedded into the televsion programs, hence no demographic problems.

Although, I'm not sure how, exactly, tapax advertisments would tie into the Oprha Winfrey show (I'll leave that up the marketing whores)

Doesn't seem to be anything too high tech in this year's Superbowl, unlike the Video Insertion System 2 or the spiffy replay rotation thingy EyeVision 2 we've had in previous years.

One company that does these ads also did the matrixy Eyevision for the Super Bowl and the virtual first down lines too.

One company that does these ads also did the matrixy Eyevision for the Super Bowl and the virtual first down lines too.

One company that does these ads also did the matrixy Eyevision for the Super Bowl and the virtual first down lines too.

Is PVI's technology patented?
Yes. PVI has a growing suite of patent property, including 5 issued US Patents and 3 granted European patents. PVI's patent property includes the seminal US 5,264,933 patent. The European version of this patent was recently granted.

How broad is PVI's patent protection?
PVI believes that it covers any image insertion into video that uses pattern recognition as part of the process. This includes its use on all video distribution mechanisms, including the Internet.

Is PVI prepared to defend its patents?
Yes. PVI recently filed suit in Delaware against a competitor that PVI contends is violating its patent property. See news release. http://www.pvi-inc.com/news/rel eases/1999-0622.html

WHOA!!! The technology has been used for almost a decade, the concept must go back quite a ways, and they are trying to patent ANY insertion with ANY pattern matching? WTFIUWT?!?!?

Is PVI's technology patented?
Yes. PVI has a growing suite of patent property, including 5 issued US Patents and 3 granted European patents. PVI's patent property includes the seminal US 5,264,933 patent. The European version of this patent was recently granted.

How broad is PVI's patent protection?
PVI believes that it covers any image insertion into video that uses pattern recognition as part of the process. This includes its use on all video distribution mechanisms, including the Internet.

Is PVI prepared to defend its patents?
Yes. PVI recently filed suit in Delaware against a competitor that PVI contends is violating its patent property. See news release. http://www.pvi-inc.com/news/rel eases/1999-0622.html

WHOA!!! The technology has been used for almost a decade, the concept must go back quite a ways, and they are trying to patent ANY insertion with ANY pattern matching? WTFIUWT?!?!?

article at adbusters about superimposed ads.

featuring comments from Denny Wilkinson of Princeton
Video Image "the world's pioneer in virtual advertising and product placement
for TV and film." This guy scares me.

Their web site doesn't say anything about how the first-down line technology works; I've been wondering how they place the line, and whether any technology is needed on the field to make it work. Anyone have more details?

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