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David Barrett writes "If you sell three billion ads a month and can't break even, what do you do? Drop prices by 40% and switch business models, apparently. Is this an isolated incident, or does it contribute to the growing pile of evidence that ad inventory is overpriced industry-wide, with Google being the worst offender due to its policy of requiring minimum bids on keywords that would otherwise go for cheap? Check out this analysis on my blog and make up your own mind."

David Barrett writes "If you sell three billion ads a month and can't break even, what do you do? Drop prices by 40% and switch business models, apparently. Is this an isolated incident, or does it contribute to the growing pile of evidence that ad inventory is overpriced industry-wide, with Google being the worst offender due to its policy of requiring minimum bids on keywords that would otherwise go for cheap? Check out this analysis on my blog and make up your own mind."

Two weeks ago we discussed a proposal from music industry veteran Jim Griffin to implement a monthly fee from ISPs in exchange for the legal distribution of copyrighted music. Now, quinthar brings news that Warner Music Group has hired Griffin with the intention to make that proposal a reality. Warner wants Griffin to establish a collective licensing deal with ISPs that would let the ISPs stop worrying about their legal responsibilities for file-sharing while contributing to a pool of money (potentially up to $20 billion per year) that would be distributed amongst the music industry. "Griffin says that in just the few weeks since Warner began working on this plan, the company has been approached by internet service providers 'who want to discharge their risk.' Eventually, advertising could subsidize the entire system, so that users who don't want to receive ads could pay the fee, and those who don't mind advertising wouldn't pay a dime. 'I.S.P.'s want to distinguish themselves with marketing," Griffin says. "You can only imagine that an I.S.P. that marketed a 'fair trade' network connection would see a marketing advantage.'"

Quinthar asks: "For years I've been reading of amazing extensions to wifi-range, but they always seem to include external hardware rather than what's built into regular laptops. As wifi makes it almost everywhere, is there anything I can use to eek out extra coverage in the coffeeshops? I've read of USB antennae -- are these snakeoil? If not USB, how else can I plug a real antenna into a simple Centrino chipset without the hassle of an external card? My dream would be a tiny parabolic dish with a tripod that folds up neatly. Does such a thing exist? Can I hold a Pringles can up to the right spot and expect results? Basically, what are my options, and which do you recommend?"

Quinthar asks: "For years I've been reading of amazing extensions to wifi-range, but they always seem to include external hardware rather than what's built into regular laptops. As wifi makes it almost everywhere, is there anything I can use to eek out extra coverage in the coffeeshops? I've read of USB antennae -- are these snakeoil? If not USB, how else can I plug a real antenna into a simple Centrino chipset without the hassle of an external card? My dream would be a tiny parabolic dish with a tripod that folds up neatly. Does such a thing exist? Can I hold a Pringles can up to the right spot and expect results? Basically, what are my options, and which do you recommend?"