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Domain: the-dma.org
Stories and comments across the archive that link to the-dma.org.
Stories · 7
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NYT on Spam Cops
yet another coward writes "The New York Times reports on new measures against spam. (Sperm sample required, sorry ladies) Microsoft has increased efforts to track and prosecute spammers. Hotmail receives 2 billion (2 * 10^9) spam messages per day. In a twist of weirdness, the Direct Marketing Association is funding investigators who cooperate with the FBI on spam investigations. Spamhaus also gets a mention." -
DMA Disputes "Lost Taxes" Numbers
DaveAtFraud writes "The Direct Marketing association (DMA) has released a study (PDF only) showing that the amount of tax revenue supposedly 'lost' by the states due to on-line sales has been significantly overstated. Proponents of online taxes quote several University of Tennessee studies which found states missed out on $13.3 billion in 2001 collections. In contrast to UT's claim, the DMA's study says the figure was closer to $1.9 billion. And while UT finds states could be stiffed by $55 billion in 2011, the DMA claims it's more like $4.5 billion. You get the picture (I wonder where UT gets its funding? It wouldn't be the state of Tennessee by any chance would it?). The DMA study points out flawed growth assumptions and outright falsehoods (e.g., counting certain business-to-business transactions that actually did create tax revenue for the state in its count of missed taxes) in the UT studies that cast a shadow of doubt on the UT studies' validity." -
160,000 Join Massachusetts Do-Not-Call List
MacAndrew writes "The Boston Globe reported that over 160,000 people signed up since the first of the year for the state's new do-not-call list, which imposes penalties as high as $5,500 per violation. Nonprofit and political calls are exempt. This list is being implemented well in advance of the proposed FTC national do-not-call list. Residents can sign up by mail, phone, or online. Mass. officials predict a third of the 3 million residential lines will enroll. Legal challenge from marketers appears likely, although the Direct Marketing Association helpfully lists state do-not-call registries. Click here for the DMA's side of the story." -
Fax-Spam Prohibition Ruled Unconstitutional
An anonymous reader submitted a link to this Orange County Register story which reports that "A federal court has ruled in favor of Aliso Viejo (California)-based Fax.com in a dispute over the federal statute that bars sending mass, unsolicited faxes, the company said. Two years ago, Missouri sued Fax.com and another broadcast-fax advertising service that has since gone out of business for violations of the 1991 Telephone Consumer Protection Act." Missouri's Attorney General plans to appeal. -
DMA to Control Spam by DMA Members
SiliconLawyer writes: "The Direct Marketing Association, the major U.S. tradegroup for companies using direct marketing techniques, will reportedly issue guidelines for how its members may and may not use e-mail as a marketing tool. Hopefully, this will influence other marketers toward more responsible use of e-mail. Details are on CNET here." -
DoubleClick CEO on DMA Board
gbnewby writes "According to this press release, 'Kevin O'Connor, CEO and co-founder of DoubleClick, Inc, has been appointed to the Direct Marketing Association's Board of Directors.' This is scary. The DMA (along with the Federal Trade Commission) is responsible for the absence of any serious regulation of Internet junk mail (spam) in the US. We can expect more of the same lack of progress towards overcoming spam, looks like." -
Secret Spam Summit Held in Washington DC
CuriousGeorge113 writes "Apparently The Coalition Against Unsolicited Commercial E-mail (Cauce) held a secret meeting in Washington with the Direct Marketing Association (DMA) to try and convince the DMA to stop spamming. It's a pretty interesting Article at Salon." The DMA seems to like spam and thinks you should too, just like you love all the junk dead-treee mail its members send you. Such a surprise!