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They should be looking at more effective search technology, like Virage

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Virage (part of Autonomy) does some cool stuff

It's called Virage Video Logger. Large companies like ABC have used this forever. Search through news , tv shows, etc... http://www.virage.com/

I worked on a project a couple of years ago with a product from a company called Virage which did this very thing (in fact, it looks like I'm still on their front page). It basically mapped clip timings to the transcript, and allowed searching through the transcript for a phrase, at which point the user could simply click and start the video from that point.

We used it to archive thousands of hours of public meetings, which became available for search about an hour after the meeting was finished. When I did the training at their facility I know they had contracts with lots of major broadcasters, including MLB.

One interesting thing about their software was the clip plugins which allowed you to automatically create clips based on keywords in the transcript (or the speech-to-text), movements, or even facial recognition.

I could easily see this happening for all kinds of televised programs and, let me tell you, is really frickin cool.

For example, computer vision -- there are publicly-traded companies out there which have been doing machine vision for YEARS. These systems are used by all major chip manufacturers, most major paper and textile manufacturers, etc. to catch recognize and catch defects in products before they leave the assembly line. Cognex is a $1B a year company -- they exclusively do machine vision and visual pattern recognition for industrial applications.

Another example of a company applying AI would be Virage, who has several patents relating to image/video searching and indexing.

Many investment houses use neural networks to profile and model investments, and plenty of large financials use expert systems and neural networks to for data mining, employee profiling, and so on.

Expert systems have been applied to computer security as well -- Rapid 7 (my company) sells a network security scanner which uses the Jess expert system from Sandia labs. The value of the expert system is, it allows the product to use discovered vulnerabilities to further exploit the network, discovering more vulnerabilities, which enable more probes to be performed, etc.

Dremedia isn't the only one working on this. despite the Business 2.0 article's nearly sole focus on that particular company. A few others in the field include, and of course is not limited to, MediaSite (which looks to have recently been acquired by the audio and video editing software company Sonic Foundry), Virage, Pictron and Vodium. Its worth checking out each of the sites respective products page to see how they each are approaching this this new field.

I hate to say this, but there are several companies out there which have this technology. Check out Virage, Pictron, and (for the basic technology of facial recognition used by Virage) Visionics.

This is absolutely nothing new.
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I don't know if this is the company you are referring to, but Virage makes this VideoLogger program that does that sort of thing....

I don't know if this is the company you are referring to, but Virage makes this VideoLogger program that does that sort of thing....