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Domain: yankeegroup.com
Stories and comments across the archive that link to yankeegroup.com.
Stories · 3
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Android Users Aren't As Disloyal As Reported
ergo98 writes "As we discussed recently, a CNN article had a statement that '77% of iPhone owners say they'll buy another iPhone, compared to 20% of Android customers who say they'll buy another Android phone.' This was a gross misrepresentation. The CNN story now has up this note: 'Correction: An earlier version of this story incorrectly said that 20% of Android customers say they'll buy another Android phone. The survey actually revealed that 20% of all smartphone customers say they'll buy an Android phone.' The Yankee Group has further sought to clarify the situation by saying that the 20% are people who explicitly said they would buy a 'Google-branded' phone (which excludes the overwhelming majority of popular Android phones) — as Google gets out of the business of selling branded phones. Summarizing their position on Android: 'Yankee Group still believes that Android will become the next breakout mobile phone platform, making it the third most popular platform behind iPhone and RIM's Blackberry in installed base for at least the next five years.'" -
Rabbit Ears To Stage a Comeback Thanks To DTV
Jeffrey Breen writes "Like Monty Python's Killer Rabbit, cheap indoor antennas seem harmless to satellite and cable providers. But with the digital TV transition in the US, rabbit ears can suddenly provide digital-perfect pictures, many more channels, and even on-screen program guides. Already feeling pressure as suddenly budget-conscious consumers shed premium channels, providers must now get creative to protect their low-end as well." -
We Don't Need No Stinkin' Broadband
Ant writes "eMarketer has an article on The Yankee Group's analysis on why some Americans aren't feeling the broadband love. It was based on Ipsos Public Affairs. 45% of Americans say it's simply too expensive. 30% say that they just don't want it. 14% say they feel dial-up is adequate for their needs. Less than 10% are not able to get broadband access in their area. Five percent insist broadband is "too complicated". Another 5% aren't even sure why they don't have it..."