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The One Mistake Google Keeps Making
HughPickens.com writes Gene Marks writes in Forbes Magazine that Google has brought us innovations that have literally changed our world yet the company continues to make the same mistake over and over. Google's mistake, which it keeps making, is building great products that no one will soon buy. Take Google Glass — a great idea with great technology that demonstrates the future power of the Internet of Things. There's just one problem: no one is buying Google Glass. And now there are driverless cars. After 700,000 miles of open road testing, Google has introduced its "first real build" of its driverless car and it's pretty amazing. But the mistake is the same as with Glass: it's a product without customers. "It's Google assuming that someday someone will actually buy a driverless car," writes Marks. "Not a hobbyist or an eccentric millionaire. But a customer who actually needs or desires a driverless car. Someone who, given the choice of spending $30K on a car that they fully control and can go anywhere they want at any speed they want – or another, likely more expensive buggy that will only travel on certain routes at slower speeds and with less options." Which car would you buy?
For driverless cars to work, to decrease congestion, increase safety, reduce lawsuits and lower our insurance premiums everyone would have to be driving one. For the driverless car system to truly work as desired, there would need to be more centralized control over our entire transportation system, from the roads and highways to the cars we're allowed to use, the speed we're allowed to travel and the places we're allowed to go. This, in the very country where the majority of the population fights against government regulations, red tape and bureaucracy. "But rest assured – Google knows this. They're not looking for short term profits," concludes Marks. "The dreamers behind Google, like the dreamers at Tesla and Virgin Galactic are people who are looking decades ahead."