Copyrights Need New Business Models

fleener writes "Business 2.0 has an article simplifying the brouhaha over DVD and MP3. In a nutshell, the author argues a new business model is needed which destroys the motive to copy, not the mechanisms used to copy. For example, "a wireless flat-fee/advertising-supported jukebox of unlimited capacity would strip us of our desire to make MP3 files." He goes on to relate this idea to the success of other media formats, such as video cassettes. So, if the mechanisms for copying digital works are not restricted, what business model do you think is viable for the MP3/DVD paranoid entertainment industry?" And more important, how would you convince them to adopt it?