Learn About Political Campaigning on the Internet
This week's Slashdot interview guest, Ben Green, is director of Internet operations for Al Gore's presidential campaign. He's charged with making the algore2000 Web site as big, popular, and efficient as possible. Political campaigning on the Internet is new and still rather experimental in many ways. The point of this interview is not to boost (or diss) Al Gore or any other candidate, but to learn about the process of using the Internet as a political tool, which is of more long-term importance than any single election. One question per post, please. The complete Q&A session is scheduled to appear Friday.
Algore2000 is a good site. I'm sure there was countless hours of thought put into each and every detail, especially the "agenda" page. That page in particular is a work of persuasive art, right down to the picture of Al with a pair of cops (tough on crime), and the (over)use of red, white and blue. The list of catch phrases is an especially nice touch; who could possibly NOT support "Saving Our Schools," "Fighting for America's Seniors" and "Improving Health Care," right?
My question for you, sir, has to be this: Why does algore2000.com seem to think I'm a fool? Am I supposed to be genuinely impressed by the load of press releases and speaches? I hate to break the news to you, but I want to see real content, NOT glazed over executive summaries. Take for instance something VERY relevant to me as a college student - the link from the front page about Al's Plan to Make College More Affordable. It leads here. The extent of the "details" stated is this:
"Gore announced new details of his National Tuition Savings Program, which is designed to help families save for college. The plan allows families to invest funds in an account where their money will be protected from inflation and can be withdrawn to pay for higher education expenses tax-free. The plan will also guarantee the cost of college tuition at any participating college or university in the country."
The rest of the press release is all fluff. No mention of whether this is limited to public or private universities, 2 or 4 year degrees, graduate school, part or full time study, etc. And this is the *basic* stuff. I'm also interested in why this would be a better option than, say, investing in short-term CD's.
That's just ONE example from the many I could have chosen. Nearly all the "content" of algore2000.com is fluff. And shots at Bill Bradley. The simple fact is this does not impress me. Actually, since this site represents Al Gore, I'm inclined to believe Al relatively clueless - if he wasn't, surely he'd tell us HOW he plans to fund his proposed programs, tax cuts, etc. Any politician can CLAIM to support any number of things. Algore2000 picks popular issues, and loads the wording of them such that ANYONE would be nearly forced to agree. Come on, who on earth DOESN'T support "A better educational system?"
What I could like to see from algore2000.com, as well as EVERY OTHER CANDIDATE is DETAILS. I want to know HOW you plan to provide a tax cut - will this come at the expense of the defense budget? Money always comes from somewhere; I want to know what has to be CUT to lower taxes. And don't tell me "unnecessary pork" or some trite answer. I want to see numbers.
And I want a big ass chart, with a column for every candidate, and a row for every issue. "Do you support abortion as it currently stands? y/n" "Do you support the abolition of legal abortion under all circumstances? y/n" "Do you support abortion under limited circumstances? If so, when?" Things like that. REAL questions. Some more: "Do you support the reverse engineering of software for porting and compatibility purposes?" "Do you support CDA in its current form?" And more of the like. I don't want to read "Al Gore supports technology and innovation" - I want to read HOW he supports them.
Simply put, algore2000.com seems to play to the lowest common denominator - the average american, who sadly enough has little interest in politics, and little technical knowledge. I think this is a mistake; this audience doesn't read political advocacy web sites on a wide basis. You'd do better to use the web site to provide details and elaborate on Al's statements and ideas rather than just rehash them.
One more side note: I followed Jesse Ventura's campaign slightly - I don't know his stance on most of the issues. I dont live in Minnesota, so I didn't take the time to research him. What I DO know is that I was very impressed when a reporter asked him if he supported some obscure bill I'd never heard of. Ventura replied something like "Well, to be honest, I'm not familiar with that at all. I'm not gonna lie to you; I don't know everything, or have all the answers you wanna hear. But I learn fast; I'll read up on it." When can we expect Al Gore to say something like THAT?
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Just lurking, thanks!
John McCain has raised a lot of money off his website from individual contributors giving small amounts. In fact in just the few days following the New Hampshire primary he raised over $2 million.
:)
How much(if anything) have you raised online, and has it been an important source of revenue for your campaign?
BTW, try to talk Gore into having one of these interviews
What sort of books have you used as a touchstone for shaping your web site?
There's a lot of material out there, and a lot of experts, but who do you think really provided you with good advice on how to put together your website?
sigs are a waste of space
Salon has an article on political web sites.
sigs are a waste of space
Most of the political web sites I've seen out there are what I refer to in the web development industry as "brochure sites". They tend not to be terribly interactive, and mostly serve as an online brochure.
What can you do with a political site that really enhances your ability to get the message out there?
sigs are a waste of space
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How do you keep in touch with the various communities on the net and what has the "Open Source" issue taught you in this regard?
How will you deal with the fact that there are more languages spoken in the US beyond English?
If you translate something, how much and to which languages?
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Men with no respect for life must never be allowed to control the ultimate instruments of death.
GW Bu
Linking to another sites is an essential feature of the Web.
:), supported campaigns)?
Would you recommend linking to another sites from your boss' site?
If yes, what kind of sites (supporters, other candidates, ~independent~ media, Slashdot
Would you object to being linked from another sites, even from opponents?
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Men with no respect for life must never be allowed to control the ultimate instruments of death.
GW Bu
Was it your idea to claim that algore2000.com web site is "Open Source"? Do you even understand what Open Source means, or did you just decide to put yet another buzz word on the site, along with "information superhighway", which Al Gore likes to use so often?
Also, who came up with the idea that Al Gore invented the internet? Was it you or Al Gore himself?
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If you think big enough, you'll never have to do it.
There's not a single question moderated in this article. In fact, I looked in other articles and found the same thing. Can anybody give more details about this?
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If you think big enough, you'll never have to do it.
Through nmap and telnet, I can see that that algore2000.com uses Linux and Apache. Al Gore has been known to assimilate buzzwords and jargon in a big way (MIT seems to have had his number during commencement on this one). For example, several months ago I recieved a mail from the site claiming it was now "Open Source" when in reality it was nothing of the such and the term wasn't even remotely applicable to anything on the site. How much of your decision to go with Linux/Apache came out of practicality, and how much of it came because they are the trendy things to be running?
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I think there is a world market for maybe five personal web logs.
Something that I've seen missing from all of the candidate's web sites is their policy on the internet. How can you campaign on the internet and not discuss the issues pertaining to the very media you're putting your ideas out on? My previous impressions of Gore have been that his policies on the internet are not very similar to that of the internet populace.
Also, on a note about Gore, how can the internet populace vote for a candidate who is pro-censorship? What effect would Tipper Gore (former member of the PMRC) have on the White ouse?
-- Truth goes out the door when rumor comes innuendo. -- Groucho Marx
My point is, I've seen very few politicians (one or two on the local level) that understand this and can use it to their advantage. As one poster above mentioned, most campaign sites are like mere brochures. If a candidate is to gain respect online, s/he needs to respond to the audience. This could be as simple as maintaining a real FAQ, or it could take the form of an online forum for discussion of issues, perhaps using a format like Slashdot. Al Gore would have suffered much less online damage if, after his "Internet" statement, he'd posted an online apology explaining what on earth he'd been thinking, and acknowledging the people who really deserve credit for the Internet.
So... my questions are: Have you thought about this? If so, what are your thoughts? What are your plans in this area? How long will it take before politicians use the Internet to become more in touch with their constituency?
But maybe a better way to do this would be to contact the web people of all the major campaigns and do a 'how did each respond' type of interview.
In lieu of the 'Al Gore Invented the Internet' problems and rancor, it may make for a more rounded interview and more intelligent questions being asked...
jf
In an increasingly wired society rumors and myths propagate at incredible speeds - how do you diffuse rumors and myths. For example, if I start a rumor that Mr. Gore said he "fathered linus torvalds" - how do you diffuse that? Rumors and myths often come about as a minor distortion of the truth which then goes through the "telephone game". How do you keep the public informed about what a candidate /really/ thinks, as opposed to what other people think the candidate thinks?
How succesful has appealing to netizens for help with the gore200 web site been? How many non-gore staffers are currently involved and what unforseen challenges have running the web site this what posed?
Most political campaigning, like most advertising, involves a one-way flow of information- the candidate makes statements, gives soundbites, and buys advertisements, and the only way the individual can communicate back is by voting, or writing a letter which will be immediately filed away and ignored by campaign staffers. Such is the nature of mass-media- TV, newspapers, and radio do not facilitate 2-way communication. One of the consequences of this is the public's widespread disinterest in and apathy about politics, because they see no connection between themselves and those who represent them, and no way of truly having a voice.
The internet provides an incredible opportuinty to fundamentally change this dynamic. I feel like I know in some way and am communicating with internet celebrities such as CmdrTaco and Bruce Perens simply by participating in Slashdot. In this community, unlike in national politics, I believe I have a voice, however small it may be. My question is, can the internet bring this sort of connection to politics? How can you, and how are you, leveraging the unique two-way nature of internet media? Can the internet become a conduit for true communication between a politician and those he represents, or will we just see more TV ads and sound bites in HTML format?
"Never let your sense of morals prevent you from doing what is right" -Salvor Hardin
Your job is to get as much eyeballs to your site in order to influence something offline. Do you think it is possible for an online community to do the opposite and gain enough offline clout to successful lobby for, say, an amendment to or abolition of, the Digital Millenium Copyright Act? So how can the Open Source community use the Internet best as a political tool?
I have serious doubts that it can be used as political tool because I think politicians do not take the Net seriously. What is your view on this?
(Please, no campaign speeches, I don't get to vote anyway.)
Remmelt de Haan,
the Netherlands
If a web site brought in little or no money, could a candidate still view it as successful, or is income the final measure of success?
Do you feel that the credibility of the candidate involved can have any adverse or positive influence on the way people view "internet campaigns"?
"I took the initiative in creating the internet." Is not something that we (around these parts) are likely to forget.
LK
"Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
This is a travesty. Giving pulpit to this /.'s integrity these
democratic puppet shows
days.
I just have one question: how much did Gore's
campaign pay VAL to get this publicity?
...to put the 'secret message' in the HTML source? Was this for marketing, or just because it seemed like a nifty idea? Did you copy or were copied by Transmeta.com?
Returned Peace Corps IT Volunteer
I'm not from the USA, so don't kill me if I'm wrong here: but isn't it against your constitution for the goverment to censor? If so,
is it not an end run around the constitution to have government enforced labelling in the full knowledge that many private
companies (e.g. Walmart) will censor the music with "bad" labels?
Yes, the government cannot censor anyone. The problem is labeling does not force anyone to go from point a to point b. It just provides an excuse. Walmart is going to censor the music anyway. They're not going to sell certain kinds of music whether there is a label or not, It's just their policy. The label just makes it easy for them to screen the content, otherwise one might slip through. Labeling doesn't force anyone to do anything, it just gives an excuse to people who are looking for one. It's the wrong fight to be fighting. Fight the actual censors (like Wal Mart) if you want to stop the censorship.
-Rich
Hacking into a site of "the father of the internet" would be seen as gaining major credit inside the site cracking community. How, in general terms, have you gone about addressing security issues for your site ?
Donte Alistair Anderson Roberts - hi son!
Karma: Chameleon
I know that's a lot there but hopefully you can answer some of it.
Thanks
--Crush
Hi all!
Interview questions are historically picked by the moderators - top X questions get submitted.
But, right now - and for a good few days - it just doesn't seem that there's any quantity of moderation points in the system. I mean, when did anyone last see a moderated post?
Something odd appears to have broken and normally this would only cause a real problem if +1s start trolling. But here it stops questions getting submitted by anyone other that +1s so what can we do?
Greg
Greg
(Inside a nuclear plant)
Aaaarrrggh! Run! The canary has mutated!
Extrans posting is broken. Dunno why, but if you want HTML you have to post as HTML formatted instead of Extrans.
:)
The lesson here is simple - always preview your pages, and you'll catch slashdot bugs more often
Greg
Greg
(Inside a nuclear plant)
Aaaarrrggh! Run! The canary has mutated!
Given that the internet allows users to seek out and verify information for themselves to a much greater extent than previously possible, will this affect the typical lying and obfuscation of political campaigns? That is, I can retrieve information about Gore's campaign and see that in Bumfucht, Idaho he promised a group of veterans that he would increase spending on national offense, while three days later in Nowhere, Ohio, he swore up and down to a local Rotary Club that he would eliminate wasteful military spending.
Will the increased access to information force politicians to actually have consistent stances, or will the politicians fail to wise up, treat everything as "business as usual", and continue alienating a large portion of the population through pervasive pandering, mushy beliefs that depend on who they're talking to, and outright lies?
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Michael Sims-michael at slashdot.org
Taking into consideration that many of the readers of this forum are voters and pro-open-source (to put it carefully ;-)) the answer will probably be accordingly.
I don't think that was the reason, but it is an interesting question nonetheless (and certainly not flamebait; moderators, please give the original posting an 'underrated' or 'interesting').
I just wanted to point out that we should take all answers of this person with a grain of salt.
According to netcraft, algore2000 is running Linux and Apache. What were the reasons for choosing that platform, and were they mainly technical, or political? Was this your initial choice, or did you change the platform at some point?
When I worked in the big non-profit world, I encountered a problem which may be familiar to you. Whenever the boss talked to somebody, his job was to convey the message "We understand each other." This is harmless enough, but in his enthusiasm the boss often morphed this into "We're in the same business, we think exactly alike, for practical purposes we're one and the same person." I had a lot of "my geek will call your geek" meetings in which the technical people sat around wondering why the hell we were supposed to be talking to each other.
Which brings me to my question. Is there a lot of pressure to make the Vice President look more Internet and tech-savvy than he is, or even needs to be?
Maybe its Ok for a guy who's been living in that mansion at the USNO not to know what a laser scanner is. I for one never suffered from the delusion that George Bush ever ran out for a loaf of bread at the lock Kwik-e-mart while he was VP. Likewise, I don't expect that the vice president has ever slapped eyeballs on slashdot. Maybe the Internet candidate doesn't have to drop terms like "open source" (;-) if he can show he understands and supports values like freedom of expression that netizens cherish.
Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
There's exactly one thing Al Gore could do to wrench my vote away from Bill Bradley, and that's to submit a patch to the Linux kernel and get Linus to accept it. C'mon Al: you invented the internet, so now do something to improve the computers that power the internet in the Twenty First Century (tm). Give our children (WON'T SOMEBODY PLEASE THINK OF THE CHILDREN???) something to hope for, something that will our nation proud again, proud of our bounty and proud of our freedom (GNU!).
"If one is really a superior person, the fact is likely to leak out without too much assistance" -- John Andrew Holmes
Why not do what everyone else is doing and leverage the power of the web to make money by....: going IPO! Sell shares in your future potential presidency, and rake in the dough. While you might not actually ever get elected president, companies like Amazon.com might not ever make any money either, and just look at their stock prices. With the IPO revenue, the candidate can effectively smother the competition with expensive far-reaching vote-gathering advertising, and once in office, the stockholding lobbyists can get cabinet positions and dictate executive policy. Sure it violates FEC rules, but existing IPOs are essentially Ponzi schemes and flout the mandate of the FTC, and what's the difference between those TLAs, anyway?
Hey, it's not so different from existing candidates' policies: y'know, this would be a perfect spot for another Texas baseball stadium!
"If one is really a superior person, the fact is likely to leak out without too much assistance" -- John Andrew Holmes
That's my main question, here are some points to ponder:
It seems that having a website as large and significant to the campaign as Gore's or most of the others would tend to force them to be more responsible, to be held more accountable for each and every utterance. In a world where disinformation and twisting of facts is commonplace in the popular media, how does a website like yours influence the candidates` ability to take advantage of this?
Are Gore or any of the others more or less likely to refer back to their campaign managers and website before making statements about policy and moral issues? Or is it just as easy to perform an "about face" because the website can be updated just as quickly? Can campaigners now say "please see the FOO section of my website" instead of answering questions about specific issues?
Disclaimers: :)
/. offer to show anyone who creates an account and sends me the number a small e-metal spend to show how the system works, just email me your account number and PLEASE remember your passphrase.
1. I'm not a very political person anymore, and even back when I was I wouldn't have been much interested in Al Gore (or any Republicans).
2. I don't speak for my company, this is just me being curious.
3. This might be a better question to ask of the FEC than of you, keeping in mind that what backs certain alternative currencies might fluctuate in dollar value over time and that political contribution limits are denominated in dollars.
4. Right now, no alternative web currency, including ours, stores enough value to be of much interest to a political campaign, anyway.
5. I probably seem self-interested in posting this, so moderate me down -- see if I care.
How do you feel about the idea of accepting instantly settled payments of an alternative currency, say one denominated in grams of Au, Ag, Pt, or Pd? Note: we have account holders all over the world, and this brings up questions of identity-verification (just spend back to suspicious accounts, I guess) but those questions come up with the current system when a campaign encounters, for example, suspiciously-wealthy Buddhist monks. Do you think this is a possibility for the future.
I'll include my standard
Anyway, I look forward to your answer. Thanks.
JMR
Try e-gold - (contact me). I'm NOT e-
Agreed, and here's another one to consider for attention. If I want dirt on a candidate, ANY candidate :^) it's where I go first.
Yes, they have a Gore section, but they don't spare anybody over at the Skeleton Closet. (I have nothing to do with them, I speak only for myself.)
JMR
Try e-gold - (contact me). I'm NOT e-
A couple of months ago I remember reading an article saying that you had bought many "bad-publicity" domain-names like http://www.algoresucks.com and likewise addresses and that you had them all linked to the Gore-campaign website. When I re-checked today the pages didn't link anymore. Why did you decide to un-link the pages??
It seems that the ruling class is hoping for the Internet to become a cheaper form of television: strictly one-way media. A classic indicator of this is that Bush and Gore have run spam campaigns and McCain (as committee chair) pulled a midnight sneaky to get prospam legislation through the Senate.
Why is is so hard for our Lords and Masters to understand that the Internet isn't television? Wiil it take the 1960 debates all over again?
Lacking <sarcasm> tags,
In building a political campaign web site for my brother who is running for a city council race, I find that the web site itself generates very little traffic. Even though we've placed his web site on all of the campaign materials (fliers, bumper stickers, hats, etc), and even though the web site is an easy to remember name, very few members of the community have hit his web site.
Do you see the web as an effective way for local candidates to get the message out? Or do you see the web more as a way to impress the local political "elite" and press in a region?
Further, given the nature of a presidential campaign (where the candidate's message is often "tuned" to a geographic area or interest group), do you tune the message on the web to fit all geographical regions? Or are you tuning the message to fit a sort of "Internet special interest group?"
Maybe ever since the web turned into one big commercial marketplace that no-one pays attention to RFC 1591 anymore?
What marketing and advertising methods have you found most successful for promoting the website? We all know that banners are dying, and the creators have to become more creative to get people to even NOTICE the banners. Is old media (television, print -- Newspapers, magazines, billboards etc., radio.) the backend to the website's marketing campaign, or have you found innovative ways to make online promotion work?
I am not normally one to followup my own posts, or question the moderation...
But in this case... I am totally stumped why this one would be considered offtopic? I know the moderator cannot respond, but maybe someone else who feels this way?
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"You know your god is man-made when he hates all the same people you do."
I am not sure that your suggestion would be completely in the interests of the political candidate - these guys want to be all things to all people, and often that means keeping hush hush about some of the opinions they hold or may have had in the past. This would be more appropriate functionality for an independant politics website.
If one politician starts presenting the facts in that manner, then it could really hurt if the others don't do it. When one says "I've always been for so-and-so", and then can list every vote she's been in, and prove she's been for it, that could be a big help, especially against the "I've always been for it - but been voting against it" type people.
And honestly, I'd much rather see a politican that will admit their past and deal with it instead of hiding it.
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"You know your god is man-made when he hates all the same people you do."
The current political candidate sites seem to be little more than political rhetoric and volunteer information. Are there any plans to treat the website differently than a brodcast medium? I mean, including interactivity, such as message areas for open discussions, polling booths to get a feel for what people are really interested in. And also perhaps for offering large amounts of data about a candidate's past actions in government, such as voting records (and perhaps reasons for the vote).
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"You know your god is man-made when he hates all the same people you do."
Given that the Internet works via a passive model wherein a user must request information,
how do you intend to reach the majority of people who don't request AlGore2000 info?
This post encoded with ROT26. If you can read it, you've violated the DMCA. Handcuffs please, sergeant.
On the subject of internet and political organization, I can think of a few others who might be better candidates for such interviews than Gore's internet guy.
For starters: Newt - or his internet guy. He was the first established politician to make serious use of the internet for political organization and campaigning. It was an underpinning of his contract-with-America push to obtain a congressional majority.
Next: The people who organized the grass-roots networks that took down some major political figures. Here are the organization names. (I can dig out contact info if there's interest)
Citizens Against Corruption: Organized (at least one of the two) grass-roots letter-to-every-voter-in-his-district campaigns that took out Roberti and Roos in California.
De-Foley-8: Organized a grass-roots campaign that took out Foley - the only time a sitting speaker of the house was taken down in an election.
These last two represent three successful kick-the-bastard-out campaigns organized entirely over the internet, powered primarily by members of one interest group (pro-gun), acting in retaliation against powerful political figures who had passed legislation against their interests.
Think how many more people might participate in campaigns against the authors of legislation goring internet oxen - such as censorship, crypto bans, nettapping, anti-reverse-engineering, etc.
Not to mention "campaign reform" laws designed to make such grass roots campaigns impossible.
Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
Why is the website of a politcal campaign under the COM TLD, when it should have been registered under ORG?
Personally, I think that most candidates are talking out of their posterior during interviews and debates. The internet has helped me a great deal because sites such as selectsmart.com and others have listed each candidate's stance on various issues. Sort of a cut through the B.S. and get to the facts type thing that I love, allowing me to discount the "he sure is a swell guy" mentality.
However, many people do consider personality a very important quality when searching for candidates and I am curious as to how that might be conveyed over the internet. How have you dealt with this obvious difficulty in a media such as the internet?
(hoping the moderators aren't just saving up their points in order to do a few dozen negative moderations to the next moderator-questioning post)
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The shareholder is always right.
This is not really a question, but a comment on this interview. I accept that in theory this interview is supposed to be about the process of using the Internet for a political campaign, but why do I have a feeling it will turn into a political speech? Something like:
Q: What do you think the impact of the Internet will be on future campaigns?
A: Al Gore is a huge believer in the power of the Internet, and intends to be a front runner in making sure everyone has access to this powerful bridge into the 21st century so that every citizen can have the benefit of directly reaching their candidate. [insert more hot air here]
Does anyone really think that the questions will not be run through 6 different P.R. people, each spinning it a little more toward Al Gore?
If my prediction turns out to be correct, I hope that Slashdot will give other candidates a shot. In fact, equal access laws may require it.
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It's a good bet that the portion of the American public that gets their political news primarily from online sources -- and more specifically, the portion that is actually likely to look at any candidate's website -- is not a completely representative cross-section of America. Does this affect, or can you imagine it affecting in the future, the messages you display on your website? Clearly the ideas you talk about on TV and the ideas you talk about on your site have to be basically the same, but do you make a conscious effort to tailor the way you convey those ideas to the population you're sampling via each medium? If not, can you imagine situations in which it might be greatly to your advantage to do so? Or severely detrimental?
Does the sudden rash of DoS attacks and comprised systems have any effect on your Internet campaign?
Knowing that you will be the focal point of politically minded hackers (believe it or not, they are out there!), how are you going to handle site security?
How do you assure the public that what they read on your site is genuine and unadulturated?
"My mother never saw the irony in calling me a son-of-a-bitch." - Jack Nicholson
In the "Agenda" section on algore2000.com, I can't help but notice a pointed lack of comments on intellectual property laws. If Al Gore intends to make the internet a "duty-free" zone for commerce, thereby promoting the already insanely rapid growth of internet business, how does he intend to deal with issues such as the recent trend of "questionable" patent applications, the semi-legitimate buying/selling of domain names, the open-sourcing of code, and other issues closely related to intellectual property? And, now that I think of it, I wonder if Gore has any ideas on how to deal with the huge "information provider" type mergers, such as AOL/Time Warner. -sircase Please wait a moment, I am constructing haiku. What season is this?