Trademarks and What's In a Name

If some people have their way, be careful what you call your Web pages. Heck, be careful what you call the image files you place in your IMG SRC tags. On the Web page for my company, we have a GIF file called jvision.gif. It's used in a simple rollover script. So imagine my surprise when I received an e-mail from Object Insight, Inc. requesting that I change the name of that graphic file... Why??? Read below!

It seems that Object Insight, Inc. has trademarked the name JVISION and on some search engines, when you search for jvision my site comes up higher than theirs. And, according to them, I have no right to use that name for my GIF file, because they own it. And they are dead serious. If I don't change it, they will have to, "unfortunately get their lawyers involved," which is the popular thing to do nowadays with anything Web related. What's next? Net police looking for unauthorized use of apple.gif or microsoft.jpg? I have seen the death of the Net, and it's got the smell of legal briefs all over it.