Slashdot Mirror


Napster Hurts Album Sales?

Sax Maniac writes "There is a story on Yahoo! that reports on a new study that says Napster cuts into record sales. " It'd be a more informative study if the study also included the fact that a huge number of college students buy their music online now, which would also drive down sales in the local area - looks like a piece of FUD in MP3 War.

Update: 05/25 12:08 by michael : I can't help but jump in with a link: Pirates Steal Negative $1,400,000,000 from Music Industry.

17 of 393 comments (clear)

  1. Courtney Love ("Hole") supports napster by small_dick · · Score: 4
    I submitted this story to slashdot, but they rejected it. Not all musicians are against napster; take a look at the following and the links at the end.

    Courtney Love, of the band "Hole", railed against the RIAA and record industry at a New York conference on Digital Music Tuesday.

    And I quote:

    "It's become quite fashionable lately for artists to express outrage at music piracy, and I'm a fashionable gal. Stealing artists' music without paying for it is absolutely piracy -- and I'm talking about major labels, not Napster," she remarked, citing major record labels as the single greatest threat to artist subsistence.

    She is desperately trying to break off from Geffen to go "DIY".

    Here are the links:

    news page on the hole site

    and the rolling stone article

    --


    Treatment, not tyranny. End the drug war and free our American POWs.
    See my user info for links.
  2. Re:who is on the other end up that screwing? by FreeUser · · Score: 5

    Apalogies in advance for some of the rhetoric, but I am so tired of RIAA apalogist posts, and your post is the lucky winner...

    You're also screwing the bands whose cds you are not paying for. How nice to show your support.

    First, let me say that I do not make illegal copies of music - I own all of the mp3s I possess either through authorized downloads (e.g. mp3.com), or in CD, tape, or vinyl format. It is entirely possible that the post to which you reply was posted by someone similar (many more people than the anti-mp3 propoganda would suggest do in fact only have legitimate mp3s).

    And yes, I have used napster to download songs I own on vinyl or tape, but don't wish to go through the hassle of digitizing into mp3 format myself. If the new, draconian copyright laws (Sony Bono Act, DMCA) make this an illegal act, I suppose I'll borrow a friend's turntable and convert the music myself.

    I can guarantee you, however, that I am actively screwing the RIAA affiliated bands, as I am no longer listening to their music on the radio or buying any new CD's from them. I am not, however, pirating their music either. I have simply removed them, and all their new material, from my life altogether. Though I am only one person, this is costing them significant revinues (I used to buy allot of CDs - a bad habit exceeded only by my laserdisk and DVD habit, also now broken).

    Finally, though the legality is certainly in question, I would find it socially and ethicaly preferable if the original poster would send a few dollars to the band directly for the CD whos contents he or she downloaded in mp3 format, than to purchase the CD legally and put money on the pockets of a cartel which pays artists pennies and seeks to crush or forcibly coopt any new distribution paradigm that comes along and threatens their illegal monopoly.

    The only difference between the Mafia and its relationship to the Chicago city government in the 1930s and the RIAA (and MPAA) and Washington is that bribery has in the interim been formally legalized in the form of soft-money and campaign contributions.

    Don't expect to see any significant difference in the quality of government, the fairness of legislation being passed, or the appropriateness of law enforcement actions taken. The government has whored itself to the media cartels, and stands over the rest of us with a big, thick broomhandle in hand.

    I suppose in parting I should thank the RIAA and MPAA for going through so much trouble and expense to drive me away as a customer. My boycott of their products has already saved me thousands of dollars this year alone, which was very nice of them, as I can now afford to feed my aviation habit instead.

    --
    The Future of Human Evolution: Autonomy
  3. Re:MP3's and record sales by um...+Lucas · · Score: 4

    I don't think that anyone is reasonably trying to argue that MP3's in and of themselves are bad... For personal use, they're wonderous. I've got several days worth of music (all from my own CD's, thank you very much) stored on my hard drive at work. MP3's as a promotional tool is also a great thing. I know several artists who release *some* of their songs as MP3's to spur interest in their eventual CD.

    If an artist decides that they want to release their music in the MP3 format, they would most likely choose to put it on their own website in order to gauge interest, spur communication with their fans, and receive any revenues (from ads, links to purchase their CD's, T-shirts, etc...) associated with the distributiuon of their music.

    Napster does nothing to steer listeners towards buying the actual CD, is unable to produce any data to show interest or number of downloads, and (worst of all, IMHO) is, or will be soon, profitting from it's activities. In essense, they'll be earning money distributng music that the artists themselves will have no way of ever profiting from. The pickings from the labels might be slim, but Napster is effectively zeroing them out.

    It's one thing (not that I'm condoning it) to email an MP3 to your friend orrun an anonymous ftp server with mp3's on it. It's another thing to attempt to earn a profit by making that music EASILY available to anyone for the asking, but not return any of those profits to the artists. Napster really should figure out a way log transfers and cut artists checks for 50-75% of their (Napsters) projected take (once they've figured a way to make money... ads, anyone?)

    End of rant, for now.

  4. Study information by mwalker · · Score: 5

    Here's a link to coverage of the study at reciprocal.com, the company that funded it.
    Here's a link to the the actual study in pdf form by a consulting firm called "Entertainment Marketing Solutions"
    And here, finally, is the Mission Statement for reciprocal.com:

    Reciprocal provides comprehensive business-to-business secure e-commerce
    services for digital content distribution over the Internet. Our services
    include Digital Rights Management (DRM) applications and clearinghouse
    solutions that enable e-commerce for all forms of digital content including
    audio, text, graphics, software, images and video via the Internet or other
    networks.

    We protect your intellectual property on the Internet and make it easy for
    you to securely and flexibly package, sell, and distribute digital content.
    And we provide consumers with the ability to easily access, pay for, and
    consume your protected digital content.


    Hey, Slashdot Readers... how do YOU spell "Conflict of Interest" ?

    1. Re:Study information by plunge · · Score: 4

      What most people forget to factor in is that these companies include a lot of other costs into an "artist." Namely, they spend millions of dollars to make their talent famous in the first place- those promotional costs far outweigh the cost of CD production. The way the recording industry sees it- they built these artists into global and unique phenomenons, and they should be definately be able to profit from this temporary monopoly. (or else why risk it? Plenty of artists they bank often fail to break even with the promotional costs they spend on them)
      This certainly doesn't absolve music companies of price inflation, but it's a much more realistic picture than simply looking at the cost of making Cds.

    2. Re:Study information by doom · · Score: 5
      Everyone really should read the "study" itself. Once again: the study in pdf form, by Entertainment and Marketing Solutions

      It's very sketchy (it's only two pages!). They don't give you enough information to duplicate their work, even if you *did* have access to SoundScan data (which none of us do). Some points:

      1. They present data for three regions: the total US national sales, the sales for areas within five miles of a college, and the sales for areas near "selected colleges" that "anecdotal evidence suggests a high degree of Napster usage". They don't even tell us which colleges are in this "selected" group. In other words, they were free to select any colleges that showed a downturn, and toss them into the "selected" group on the basis of "anecdotes" which they've chosen not to repeat.
      2. They work only with first quarter sales, comparing them to other years. This is fairly common in the retail business, but you can't just ignore the year long sales picture... (Note: it is at least possible that college students tend to give gifts of CDs, and that the year-long average contradicts the story told by Q1 data alone. Remember that Christmas sales are huge compared to Q1 sales... a lot of retail businesses make all of their money at the end of the year.)
      3. In general I wonder how significant a drop of a percent or two is. More data might give us a better feel for how much jitter there is in the data. If the noise is around, say, 5%, the figures they cite become much less impressive.
    3. Re:Study information by Wah · · Score: 4

      It's pretty obvious why reciprocal.com commissioned this study. No one takes these things seriously, anyway.

      Hmm, I'm not so sure. I can tell you where this study will resurface.

      Whatever the interpretations of the sales figures, the study is likely to show up in court and in Congress, as judges and lawmakers puzzle over how to treat software like Napster in the future. A congressional committee heard testimony yesterday from Napster foes and fans, looking specifically at the online music world's effect on small record labels and retailers.

      This is the kind of information the RIAA (and others) use to make their laws. The only way to combat it is to voice your own opinions and experiences.

      Like this guy.

      Jack Kirk, who manages independent CD store Dr. Wax near Northwestern University, says the labels are reaping the rewards of their own pricing policies. Cash-strapped students have turned to online music swapping because the record companies have priced the CDs of many popular artists out of students' reach, he said. "It costs major labels less than $1 to make a Pearl Jam album, but the list prices are nearly $20," Kirk said. "They've precipitated this themselves--it's ridiculous. The major label companies are (run by) extremely evil people; I'm sorry, but there's no other way to say it."

      Hehe, looks like I'm not the only one in need of tact lessons. ;-)


      --

      --
      +&x
  5. "marketing research" != NEWS by bridgette · · Score: 5

    I see at least 2 conflicts of intrest: 1) percieved image of studies as objective vs. real interest of PR pseudo-science 2) percieved image of news sources as providers of quality information vs. real interest of printing press releases verbatim so they can all get back to playing minesweeper.

    There is no pervasive, official, enforced licencing, certification or standards for scientists, researchers or staticians (unlike dr's and lawers), but people tend to believe that "studies" and "research" are supposed to find the "truth" using sound scientific and statistical methods. So there is a conflict between the percieved intent (truth) and the the interest (PR). For the definiton of conflict of interest, the actual intent of the actor is irrelevent (although in this case I'm sure they are quite pleased with the image of objectivity).

    But what really burns me up is that this "marketing research" is being reported in the news! Why is this press release (of thousands each day) news worthy? The only fact it contains is that sales have dropped 4% near colleges. Was it the increase in overall record sales noteworthy? What about the sales of shoes? Or red herrings? The only thing that makes this story interesting is the totally speculative napster angle.

    Headlines like "Is Napster taking a toll on CD sales?" gives attention to a random speculation to the benefit of a few private corporate interests. There is absolutely no evidence presented that the drop in sales has anything to do with napster, yet the question is posed as if it is currently a debateable issue*.

    A more appropriate headline might be "Are College Students Buying Fewer Records?" since the "study" doesn't even prove that students are actually buying fewer records. Indepenednt stores selling small and super-tiny labels, on-line stores, bands selling direct at shows and used CD's weren't accounted for.

    Even if they had gotten that far, there are so many likely suspects that singleing out napter is biased, at best. Poorer students (reduced student loan money, increase in drug prices, increase in concert ticket prices, less free booze) crappy major label offerings, poularity of underground [rap, metal, techno] and bootlegs (phish, gdead), are some of many reasons there might be decrease in college student record purchases.

    It's this kind of crappy reporting that turns non-issues into something suddenly deemed worthy of congressional investigation. FUD is too good a term for it.

    * this is exactly like when they talk about the "global warming debate" as if the scientific community is still trying to decide if global woarming exists! the only atmosheric scientists still questioning global warming are the ones that happen to work for petroleum companies

    --
    - bridgette
  6. Hemos get over it... by Carnage4Life · · Score: 5

    Napster hurts album sales especially among poor college students. This is not FUD this is fact. I'm in college and I know several dozen people who have massive MP3 collections who have cut down on the amount of CDs they buy, myself included. For every person I have heard say, I buy more CDs because I find more groups (how does this happen? Napster is a search service or do people type random names in the search box?) there are five people who say I probably will never have to buy a CD again.

    Personally, I like the argument put forth that even though college students pirate stuff now with MP3s that this will benefit record labels in the long run. The RIAA seems to forget that college students grow up and leave college to become adults with lots of disposable income. After all isn't it former bootlegging college students that pay an arm and a leg to see the Who, Rolling Stones and even Metallica in concert. The proliferation of music on college campuses will create life long fans who will eagerly start spending money on the artist once that disposable income comes around. After all that is the rational behind banks trying to attract college students with various student accounts even though it is a well known fact that college students a perenially broke. If the RIAA had any sense, they wouldn't be trying so desperately to alienate fans because this may come back and bite them on the ass.

    1. Re:Hemos get over it... by radja · · Score: 4

      >Napster hurts album sales especially among poor college students. This is not FUD this is fact.

      In the dutch situation there is another thing:
      When CDs were introduced, they were ridiculously overpriced.
      Vinyl: Fl 25.00
      CD: Fl 40.00
      Record companies loudly proclaimed CDs would soon be the price of vinyl. But this never happened. Now very recently the price of SOME CDs has gone down to Fl 35.00. Add to that the fact that grey import (=import of legal CDs from other sources) is not allowed any more, and we can see that this is a monopoly. The record companies will not lower their price. In my eyes they're a bunbch of lying bastards, and I'll screw them any wya I can.

      //rdj

      --

      No one can understand the truth until he drinks of coffee's frothy goodness.
      --Sheikh Abd-Al-Kadir, 1587
  7. No... It's all quite deductive! by Gene77 · · Score: 4

    No, no, no- you're quite wrong. Just step through the logic:

    1) College areas have reduced sales
    2) Non-college areas have increased sales
    3) Napster detracts from sales
    4) Therefore, Napster detracts from sales.

    Oh wait, that's bad logic. Nevermind.

    --
    "Man has always been his own most vexing problem." --Reinhold Niebuhr, "The Nature and Destiny of Man"
  8. Suuuuuuuuuuuuuure. by Wakko+Warner · · Score: 5
    The article mentions that album sales had been on a downturn since 1998 - *a full year before Napster's release*.

    With that in mind, any time a record exec tells me Napster kills record sales (which they haven't yet done), I will laugh heartily.

    - A.P.
    --


    "One World, one Web, one Program" - Microsoft promotional ad

    --
    "Remember when the U.S. had a drug problem, and then we declared a War On Drugs, and now you can't buy drugs anymore?"
  9. Chain of misinformation... by RimRod · · Score: 5

    Hmmm...

    Truth --> Raw Data --> Study Findings--> Yahoo Article--> Slashdot.

    If there were ANY meaningful pieces of information somewhere along that chain, it's pretty certain they're lost by now...if there's one thing I learned writing psychology experiments, it's that the data can say whatever the hell you want it to, as long as you omit enough pieces of relevant information.

    Next.

    --
    - ...and remember, you can't invade Brainania. It's not on the big map.
  10. The classic correlation argument by Outlyer · · Score: 4

    This is so typical. Misleading statistics by bargain-basement statisticians confusing causation with correlation. To assume that there is only ONE cause for declining sales is pure stupidity.
    To put it another way, CD sales were down this year, and coincedentally, the price of tea in China also declined. Clearly, the price of tea in China is having a negative effect on CD sales.
    This is clearly a stupid argument, but it's not far removed from the one made by these so-called researchers. There is a difference between a cause and a coincedence.

    --
    ----------------- "I have a bone to pick, and a few to break." - Refused -------------------
  11. How Does This Happen? Like so. by GeekLife.com · · Score: 4
    For me, as I'm downloading from Napster, if I find I'm downloading a couple of different songs from the same Napster user, I'll add them to my hotlist and check out what other songs they have available.

    If it's mostly bands I know and like and some bands I haven't heard of, I'll download the unknown bands' songs.
    -----

  12. Logical fallacies and the wonders of statistics by adimarco · · Score: 4

    Coincident with the arrival of MP3 and Napster, these sales take a pretty severe dip downwards.

    The majority of people are so easily mislead by statements like this because they lack a simple understanding of the basic rules of logic. In this case, for example, correlation is not causation. There is a direct, frighteningly statistically accurate, correlation between the number of priests in a given town, and the number of alcoholics. Both are functions of population...

    I suggest consulting this page for a brief summary of common logical fallacies.

    This study is so vague it's almost silly. While they determine that CD stores with physical proximity to universities have slightly declining CD sales, they make no attempt whatsoever to determine the actual cause of said decline, and simply *decide* that it is the result of .mp3 and the RIAA's boogeyman, Napster. One has to wonder who commissioned the study...

    FUD. This is the real-world equivalent of trolling :) Shoddy science passed off as fact to an ignorant audience (for the most part).

    Anthony

    --

    "I think any time you expose vulnerabilities it's a good thing." -Attorney General Janet Reno
  13. Why the study is FUD by jacobm · · Score: 5

    A lot of people have been yelling about Hemos's comment that the study is FUD. That was my reaction too- "Not everything that goes against a particular belief system is FUD," I thought to myself, and got all ready to post a long diatribe about it.

    Then I read the article in question. Here's what it says (my paraphrase): "CD sales around colleges have gone down, while CD sales elsewhere have gone up. Therefore, Napster hurts album sales."

    The conclusion that Napster is to blame for the drop is completely unfounded. It was just made up. Even worse, it was tied to something that wasn't made up (ie the sales drop) in such a way that it seems on the face of it like a valid conclusion to make ("They did a study, and they found that Napster hurts album sales, see?"). That is FUD. It is a particularly bad kind of FUD. It would be sort of like Microsoft saying, "Windows 2000 didn't sell as well as expected among college students, and here's our study to prove it. Therefore, online piracy is having a demonstrable effect on our sales." It sounds almost like real science, but in fact it's a made-up lie to scare people and get your way.

    That does not mean that Napster doesn't hurt CD sales. It just means that the study didn't prove it. If they wanted to prove it, they would have to actually do a followup study that actually analyzed why those sales dropped. Which they didn't do, so they can't legitimately say anything about it.

    --
    -jacob