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Advertising Via GPS

Posted by emmett on from the if-you-build-it-they-will-shop dept.

tebubaga writes: "Now that jamming has been turned off and GPS has gotten that much more accurate, CNN posted this story describing how advertisers are drooling over the ability to deliver ads in real time to your cell phone, pager or PDA based on your location as reported by GPS."

2 of 161 comments (clear)

  1. "If you lived here, you'd be home now" by Seth+Finkelstein · · Score: 5
    Sort of adds a new twist to that old slogan.

    I can see it now:

    "Dear Consumer, according to our GPS data, you've been commuting 1.5 hours every day.
    We have a new house for sale coming up here.
    *beep* You're 1 mile from it
    *beep* You're 0.5 miles away
    *beep* Driving by now, c'mon take a look
    *beep* Your loss ... Enjoy your longtrip home

  2. The last mile by Money__ · · Score: 5
    Imagine, if you will, you're driving down the street and your cell phone shows an add for $2.00 off a 6 pack of beer. Interested, you pull into the store to buy your 6 pack at a really great price. Feeleing pretty good about your find, you open a beer and phone a friend to tell him about the deal as you drive home.

    The problem with this technology is it closes the "last mile" of the privacy gap.

    WHO:From the data on your frequant shopper card
    WHAT:From your caller ID number and credit card information.
    WHAT:From the data on your shopper card
    WHERE:From the GPS information triangulating your position with a time stamp.
    WHEN:From the time stamp in the GPS signal.
    WHY:From the eshilon style monitoring system on your cell phone (logged to give advertisers better feedback on their adds effectivness)

    ___