Publishing-Online or "Dead Tree" Format?

aliastnb asks "I'm currently about halfway through writing my first novel. After the release of books to the net by such people as Stephen King, I'm wondering if it might be worth my while to cut out the middleman, ie the publisher and release the book online. Trouble is, I'd like to be able to get some sort of reward for my efforts, ie minimise the amount of unpaid-for copies made of the book, and release it to a multi-platform environment - not just Windows software but Linux, BSD, Solaris, etc. Are these goals mutually exclusive and should I therefore approach a conventional publisher, or is there a way for me to satisfy them all?" When it comes to publishing, why limit yourself? There is a "writer's rule" that I've heard from both Emmett and Roblimo recently that "Anything worth selling once is worth selling three times." -- along that vein, why not offer your work in both formats and find out which way is better for you?

Comments

Publishers

[Reality Master 101]

Publishers are not just tree processors. You're going to run into the same problem that the people on mp3.com run into... no promotion. Who is going to know who you are? It takes expertise and most of all, big $$$ to create a demand for an unknown author.

There is a reason that publishers (and record companies...) get a big cut. They are taking a big risk by publishing you. It's way more likely that your book will crater rather than being even a modest success. That big cut is paying for the failures.

So ask yourself this question: If I self-publish, how am I going to get anyone to read my book? I know for me, I am much more likely to read a new author that has been published by a "real" publisher. At least I know that has gone through a few levels of crap filtering.

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Use the Street Performer Protocol

[Omnifarious]

Publish the first couple of chapters and then tell people you'll publish the remaining ones when you get a certain amount of money. Keep a counter of how much money you have on your site. If you can't publish, make sure you return the money to people who gave it to you, and go to a dead-tree publisher.

When you get the amount of money you're asking for, still charge a small fee per download. People who gave you money and registered with an e-mail address get it mailed to them for free. A lot of people would prefer to download it from you for $2-$10 than copy it from a friend. Don't encourage, or discourage copying. Just make it clear that you need money to keep on publishing stuff.

Copyright is largely dead. If you publish online, you have to accept this as a fact of life and work around it. People want books and stories. It'll all work out in the end.

As far as format goes... Don't use PDF. That's silly for a book unless it has lots of figures and tables in it. Use HTML or XML. That way, even someone with a PDA can probably read it.