Apple Punishes ATI For Leaking The Cube?
Ruddy writes: "According to this
story at InsideMacGames and an even juicier
one at AppleInsider, graphics card company ATi leaked sacred knowledge
about Apple's soon to be unveiled products (the new G4 Cubes) in advance of the MacWorld announcements yesterday, effectively stealing some of Steve Jobs' coveted keynote thunder.
The leaked info spread quickly over the Web during the peak
of rumor-Cube-mania. In retaliation the Fearless leader apparently
then pulled the plug on the Radeon's
rollout at MacWorld, all but publicly spanking ATi for its indiscretions
and replacing the Cube's flashy Radeon card with the more mundane and
stale Rage 128 Pro (talk about spite and noses!)." This story just keeps cracking me up.
Apple was not cutting off its nose to spite its
face. The Mac Radeons weren't going to be available
until September anyway. What was cut off was ATI's
participation in the PR event, not ATI's participation in the Mac market, and that is at
least an arguably reasonable sanction for "spilling
the beans" about the PR event in the first place.
Read the article... the card was pulled from the spotlight at the show and ATI was pulled from the keynote. When the Radeon is ready to go (09/2000) it will ship with the computers. They wouldn't damage their product to spite ATI but still put another ATI board in there. It's simple: Steve thought ATI stole some of his thunder with their leak, so he declined to give any to them at the Expo.
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