You Say Tomato, I say Fan Jia Qie?

Troodon writes "The Guardian reports on James Murdoch's speech ( "You Say Tomato" ) to the The Guardian Edinburgh International Television Festival. In which he argues that given the near-exponential internet growth? of the worlds most popular language, Mandrin (835 millon compared to 470 millon English speakers) and the potential of both Spanish (330 million) and Hindi (300 million), that the assumption that English (well american-english ) is both the inevitable linguistic and cultural lingua franca of the modern age is flawed. That tailored localised content rather than some unthinking americanized homogenization is the way ahead, that "English will [sic] not become the "default language" of the digital world"."