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Interactive TV - Who Uses it? Who Develops It?

bad$eed asks: "I have been in software and Internet development for 6 years. However, I have never used or seen 'Interactive TV'. It seems to be that there are a few standards around (MS WebTV, Open Digital TV, etc). Is this going to take off? I see that my bank (HSBC) now has banking through Open Digital. Who are the developers out there in the field and what tools are they using and how is it different to regular HTML content delivery? Is there a standards war going on in Interactive TV? Where does one start?"

1 of 12 comments (clear)

  1. Sports coverage in the UK. by shippo · · Score: 3
    Sky Sports, a digital satellite broadcaster, broadcast some football (soccer to the heathens) in interactive format. Although I havn't used it myself (I refuse to pay Murdoch a penny) it allows you to choose which camera angle to view from. As I believe that it needs telephone access, and calls over here are not free, very few choose to use the service.

    Personally I attend the games - more atmosphere, and pies! My team hasn't been on live television for at least 5 years, apart from a pre-season friendly game on a subscription only channel, so it doesn't affect me anyway.