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Reports Of Google's Demise Exaggerated

Several readers have written in to tell us about this GeekPress story in which the popular and effective search engine Google is scammed by an adult site operator. Interesting story. Too bad it isn't true. "My basic conclusion," says Google's CTO, "is that the scam" -- not that I think it is a scam -- "didn't really 'work.'"

Google's advantage, of course, is that its page-ranking means that the Web sites you find are less likely to be affected by how many keywords they can cram in, and more by which other important sites are linking to them. The theory is that lame sites won't be linked-to by important sites, and that therefore they won't show up high in your search results. And the theory usually works pretty well, which is why Google is my preferred engine.

The GeekPress article says that a search on "Liv Tyler nude" has as its top results some links all going to the same site which has Liv Tyler (allegedly) nude. Well, OK then. If you think that's a problem.

Google's CTO Craig Silverstein comments that that particular search query doesn't, "as far as we can tell, have any good results -- in our spot check, for instance, we couldn't actually find any Web sites that show Liv Tyler in the nude. When there are no good results out there, Google's results can be somewhat arbitrary, so it's not particularly surprising this site was first."

When I randomly checked the names of more popular actresses, plus the word "nude," the supposed-scam in question didn't pull down any especially good hits.

This was confirmed by the adult site itself. When I e-mailed its representative, he claimed their ranking for more popular celebrities like Cindy Crawford and Pamela Anderson were way down the Google list: 22nd, 38th, and worse.

And, protesting the "scam" label, he pointed me to a good article on bridge pages. The technique they're using is a popular method of getting hits which -- as long as the destination pages bear relevance to the search terms, which they here do -- is in the gray area usually considered aggressive self-promotion. It's a trick more or less ignored by the search engines until it's combined with other less-savory tricks.

(That article, and most of searchenginewatch.com, makes for fascinating reading if you're interested in the arms race for your eyeballs being fought between engines and webmasters.)

Also, the adult site operator says his site has gotten only 400 hits a day from all the bridge pages they've set up. It's hard to argue that just a few hundred clicks over to Jane Doe nude represent an extraordinary hijacking of the search term "Jane Doe nude."

Google does refine their algorithm, which incidentally like all search engines' is kept secret to avoid giving Web-spammers an edge. You may remember last year's joke of the search "more evil than Satan" pointing (mistakenly, of course) to Microsoft's homepage. As their founders comment in the recent MIT Technology Review interview, this was a little embarrassing for them, and the engine was tweaked to fix it.

And Google's CTO isn't ruling out more tweaking in the future:

In any case, we know our scoring scheme isn't perfect -- even when the sites in question aren't trying to fool us -- and we're always working to improve it. Often the problem isn't, "Why did this bad site score high?" but rather, "Why did these other good sites score low?"

We're always looking at queries that give strange-looking results to get a better understanding of how our scoring can be improved. Whether the "xnude" queries will result in tweaks to our scoring, I can't say, but we'll certainly be adding them to the test cases we look at.

Short version: the arms race continues; Google still kicks butt.

4 of 141 comments (clear)

  1. Funniest quote... by Ami+Ganguli · · Score: 5
    Whether the "x nude" queries will result in tweaks to our scoring, I can't say, but we'll certainly be adding them to the test cases we look at.

    Yeah, I bet you will!

    Ok, let me this straight. Google is going to employ people to 1)look for porn on the Internet, 2)decide which is the best porn, and then 3)improve their search engine to rank it properly.

    I'm sure I can find quite a few volunteers in my workplace who are already doing 1 & 2. I bet they'd love to have this job.

    --
    It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail. - Abraham Maslow
  2. Before we get the trolls ranting about search..... by Xenex · · Score: 5
    engines - Have you TRIED Google?

    Before Google, I'd given up on search engines. To but it bluntly, the things were shitful. Rarly would a search constantly find main useful sites, and stuff totally offtopic was commonplace.

    Then I heard on Geeks in Space Rob and co rant about Google coming out of beta. I mustn't have read /. enough around then, but I went to this 'Google', and what I fould was the holy grail of search engines.... or something.

    Google CONSTANTLY gets great hits on resonable searches (resonable = not looking for porn and pathetic crap like that). Not only that, but Google loaded INSTANTLY.

    Google brought me back to search engines, and made the web useful again. Google REALLY s a step above it's search engine competition. If you are one of those people that have traditionally always used one engine, give Google a shot - I swear you won't be disappointed.

    The good folks at Google don't have any serach problems when I try, and I think this is a one-off. And considering the person was just looking for nude porn pics of some girl that there is probably no nude pics of (I don't know who the girl is... maybe there are), then Google can hardly be blaimed for crappy results - of course it can't find something that doesn't exist ;)

    Anyway, enough Google ranting for now. Just remember, the fisrt time you use it, you'll know you are on to a good thing....

    (Look at me, you'd think I was advertising... ;)

  3. Re:A better way? by Mike+Connell · · Score: 5

    > Why not _force_ all pr0n sites to have a .xxx TLD?

    Same reason as ever. Who gets to decide what's a porn site, and must go into .xxx?

    Take for example these categories:

    www.tightskirtspage.com, appears to be dead (might have been a while). It used to be a free site for people that had a thing about tight skirts. Porn?

    Feet. Lots of people into feet. Porn?

    Lingerie/Swimwear sites. Porn? Are shops that sell this stuff not porn?

    Actress of the month-fan-site. Porn? What if they'd done some porn in their "previous career" prior to getting to be a famous actress. Those shots will always appear on fan sites. Does the fan site then have to move to .xxx?

    And last, but not least: Who gets to chose? Some wacky Christian/Whatever fundie? Some drooling pervert?

    Sure, it's a nice idea. I'm all for honesty in web pages, death to pop-up windows, and dont lie in your META tags, but you can't enforce it.

    0.02,
    Mike.

  4. More Evil Than Satan Himself ... by Vryl · · Score: 5
    ... *used* to go to the microsoft site. Now it just returns stories on how if you enter 'more evil than satan himself' into google, you get the microsoft homepage.

    This is fascinating, because the story has invalidated itself.

    Some weirdarse self-referential hoffstadteriam net.paradox has gone down.

    I assume the next step is that stories on how 'more evil than satan himself' *used* to refer to the microsoft homepage get top billing, and so on ad infinitum ...

    ... or maybe not ...