Rethinking the Virtual Community: Part Four
Early visions of the Virtual Community haven't come to pass for a variety of reasons. The idea is powerful and enduring, but is in need of reconception and redesign. VC's of the future may have to draw from the backyard fence, the tavern and town hall, water cooler, and the old-fashioned office. Is the Virtual Community a real possibility? Can it survive the growth, size and commercialization of the Net, as well as flamers, thieves, vandals, fakers and digital anarchy? What ought to be the responsibilities of members? How would you design or redesign it?
You can plan an army. You can plan a cult. You can plan a corporate environment. You can't plan a community.
A community is the sum of the myriad of individuals, with all their quirks and idiosyncrasies, who interact with each other in the same space, real or virtual. These things happen, they can't be planned, they can't be regulated and remain a community. Communities are not cut and dry things, they just happen. It's messy.
The reason why communities fall apart is because the people who participate in them stop participating. Perhaps the environment within the community has changed, and the people who add value to it no longer wish to participate. Perhaps they no longer have the time to do so. Who knows? But you can't just go out there and plan a community.
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