The story says "...a new project aimed at creating Internet filtering technology tailored for..." (emphasis added). There are many laws through Europe that aim to respect estabished culture -- often related to wars between neighbours that are now all part of the EU. This intitiative is an attempt to find/create a technical solution to existing laws. It is not an advertising campain.
This could be a good thing... Perhaps if they develop a comprensive client-side filtering system with a modular structure such that people can choose which filter rule sets they want to install a, say, German living in France could use the "German Pack" we might finally get away from the people programming the filter mechanisms also being the ones that decide what to filter.
Or this project could prove it's impossible and we might finally put the whole filter debate to rest.
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This could be a good thing... Perhaps if they develop a comprensive client-side filtering system with a modular structure such that people can choose which filter rule sets they want to install a, say, German living in France could use the "German Pack" we might finally get away from the people programming the filter mechanisms also being the ones that decide what to filter.
Or this project could prove it's impossible and we might finally put the whole filter debate to rest.