Cool Packaging Ideas?

FoamNuts asks: "Gone are the boring days of foam inserts and styrofoam peanuts. We all like to buy toys, and my question is simple: What's the coolest packaging you've come across? Yesterday I got a Sony CD-RW which was secured in a warped plastic inner-tube. My previous HP CD-R was packed in a clever plastic/cardboard combo where the cardboard folded up and a plastic sheet lifted and supported the drive in a cool hyperbolic way. Sometimes we forget the other places cool engineering shows up." I guess I'm just a Philistine when it comes to packaging. Anything is cool as long as I don't have to grab the X-acto blade to carve thru layer-after-layer of plastic.