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Nike: Just Don't Do It
Daruka Krishna Das writes "Jonah Peretti turned Nike's corporate creativity against itself in a stand against third-world exploitation labor. Peretti's protest made use of the swoosh brand's Nike iD Web site, which allows customers to "build your own" sneaker, complete with a word of your choice, or "iD," printed on the side. For his iD, Peretti selected "sweatshop," which generated the e-mail exchange archived on Jockbeat's Web site here."
don't do it. Seriously. Force yourself to hold it until your 10 hour day is up. No way, no how are you to get up from your desk. You must sit there for hours, doing the same repetitive motions over and over.
Want a drink of water? Yeah right.
You are also not allowed to talk to your co-workers. No chatting on the phone, even if it is a call from your mom saying your dad just died.
You are expected to be at work at all times. You are not allowed any time off for any reason. Miss one day and you are fired.
Think I am making this up? This is just a small sample of what it is like to work in a sweatshop.
*Now* please call me a liberal and tell me I am full of shit.
Nike made a tactical error by refusing this guy's request. When they said no, he gets a juicy e-mail exchange where he gets to needle them over this issue, and everyone's reading it.
Now, if Nike had made the shoes, he'd have some shoes that said "sweatshop". Big Fucking Deal. He could show them to his friends. Ooh. Or he could put pictures on a webpage, which would leave us saying "photoshop". Instead, they played right into his hands.
By Just Doing It (tm), Nike would win on several fronts. They'd deprive this guy of ammo. They'd appear hip and postmodern. Their personalization scheme would feel more "free". All while selling sweatshop-produced shoes for $100+/pair.
I just hope their marketing idiots don't figure this out.
I find it intriguing, that moments after this story was posted, the html "wizard" that allows consumers to build their own Nikes was suddenly changed ever so slightly, and I mean ever so slightly - suddenly the textbox to enter your "id" was limited in size to 8 charachters. Just one shy of the 9 chars in the word "sweatshop".
And to prove this was deliberate I checked the cache of my second pc which coincidentally had visited just this site a few days ago. The text limit was 12 chars on what was otherwise identical HTML.
Fascinating.
Unfortunately, I can still think of plenty of regrettable things (to Nike) that fit in 8 chars or less (per shoe).
I recommend we all place an order right this moment for a pair of shoes with "goatse" in the left shoe and ".cx" in the right one.
However, these practices were banned in the UK back in the early-to-mid Industrial Revolution, as too many workers were dying or becoming seriously injured. (As in, losing limbs, eyes, etc.)
Many people rightly feel that if WE oppose such practices, on moral, ethical (or even business) grounds, for our own children, how DARE we consider it acceptable for children in some conveniently remote location!
Last, but not least, Mill-Owner Robert Owen (founder of Owen's College, now the University of Manchester, England) proved conclusively that an able, educated, well-nourished, well-treated work-force with adequate breaks and adequate housing will ALWAYS out-produce a crippled, uneducated, malnourished, abused one, with no breaks and poor housing, by MORE than the difference in cost between them.
Nike is foolish. Not for moving to a 3rd-world country, but for making the same errors that post-medieval industrialists did. Serfs make very poor labor pools.
Nike could double their profits, by raising the standards of living & working. This might sound a bit strange, but it's a truth large corporations ignore at their peril. NOBODY works better than their conditions. If you want a workforce that can outproduce a small nation, you give them a reason to WANT to outproduce a small nation, to WANT to be that dedicated.
As Roy Castle once said... "Dedication is what you need."
It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
is it also moral to expect a street orphan on the streets of Calcutta not to work, especially when it is the only way he will make money?
Is it moral to expect a child to work long, grueling hours for little pay or benefits, simply because they were born in the wrong country? A job that, incidentally, prevents them from gaining any sort of education, severly decreasing their chances of getting a better job in the future.
Is it moral to say that working in harsh conditions such as sweatshops is third world peoples "choice", when in reality, there is no choice? If I have to choose between a sweatshop and starvation, that really isn't much of a choice, now, is it?
Is it moral to to casually dismiss the exploitations of workers in another country simply because it doesn't affect your life? Your great-great grandfather, who risked his life by striking against harsh factory conditions in the 1800's, so that he might be able to provide a better life for his family, might have something to say about that. So might the tens of thousands of other people in this country's past, who sacrificed their jobs, their dignity, and sometimes their lives, all so you could have some of the things you so obviously take for granted, like health insurance, vacation time, guarenteed work breaks, and high wages.
Why don't you step away from the keyboard for a little bit, look around you, and realize that whatever job you currently hold, whatever eductation you currently have, and whatever possesions you currently own, would not in any way have been possible had it not been for the sacrifices of these men and women who came before you. And now, why don't you go do something to honor those people, instead of shitting on them like you just did with that post.