Unwanted Linking

parvati writes: "The weekly "cyber law journal" column in the NYTimes examines a case in which the Better Business Bureau requested that a for-profit site not associated with the BBB remove links to it (the BBB). Although the BBB did not threaten a lawsuit, a spokesperson did mention that they were developing software to prevent unwanted hyperlinking (in the name of 'consumer confusion')." We resisted running this story when it first hit, because it seemed like just another case of lack-of-clue-itis at the BBB. But at least they're getting a clue about how to stop people from linking with technology rather than threats.