Slashdot Mirror
GM Investing in Fuel Cells
artemis67 writes "MSNBC is reporting that GM is getting ready to invest heavily in hydrogen fuel cell technology, believing that it is the way to go to increase fuel economy and reduce emissions. They believe their cars can go 500 miles without refueling, and possibly create their own hydrogen by chemically converting (not combusting) gasoline. The article can be found at MSNBC." Of course, the financial details aren't given in terms of dollars, but when the largest automaker recognizes that a seachange is coming, that's something to note. Or, they could be hedging their bets. Yeah. Probably the latter.
Back in the late 70's the Big-3 were having fun producing big muscle cars and fuel economy was not a factor in design or in the forecasting. Most Americans laughed at the Hondas and Toyotas. Then the fuel crisis hit and the Japanese carmakers were suddenly taken seriously by the consumers.
Shortly afterward, the Big-3 made feeble attempts to compete with the Japanese automakers. The Big-3 got through the tough times, but it sure wasn't pretty.
Now it is the really early 90's. The economy is on the rise, gas prices are stable, things are good. Ford throws an SUV chassis onto a pickup frame and the Explorer is born. It is featured in Jurassic Park and suddenly everyone wants one.
The next thing you know, the 'Bigger is Better' mindset catches on. By now, the mid to late 90's are here, the internet is booming, the stock market is great and gas prices are still pretty good! The Suburbans, Tahoes, Expeditions, Excursions etc are the hot thing for the soccer-moms now cuz everyone has one. 9 MPG is the standard, but nobody cares!
Meanwhile, silently Honda and Toyota R&D are working on this concept. It is a hybrid system that will allow a car to use both a gas and electricity. 60 - 80 MPG is the projected outcome. Most scoff at the lack of power and the unrealistic use of this type of car.
Then the bottom falls out. The market goes down, an oil tycoon gets elected, and OPEC thinks that we need a reality-check. The economy settles down, the gas prices skyrocket, Explorers are flipping like hotcakes instead of selling like hotcakes and suddenly the $50,000 SUV that gets 9 MPG is not the best idea.
At the same time, the Honda Insight and Toyota Prius take to the market. Yes, they are small. Yes, they are not speedsters. Yes, they are $20,000 and get unprecedented fuel mileage.
Now, Ford and GM harp up. "Hey, we are working on these nice little fuel-cell technologies. We rule!"
Sounds a little like GM's 'Impact' concept car from the mid-80's to me. That never materialized, nor will this. It is just history repeating itself... so don't worry. Perhaps after you pay off the Excursion you can get a loan to buy a Peterbuilt or Kenworth... just maybe.
Well, that is just my take on the situation. Just some guy from Detroit.