Distastful Advertising Continues: "Gatoring"

iforgotmyfirstlogon sent us a link to an article on CNet about Gatoring, a fabulous new advertising technique where advertising buy key words and pop up windows over competitors. The kicker is that this is a byproduct of a commonly installed activex plugin. And its only gonna get worse.

Comments

So, so wrong

[Alcimedes]

You know, as a marketing major this is exactly the kind of thing that you're not supposed to do. People are exposed to advertising all the time now, it's getting out of hand. The average U.S. citizen see thousands of ads per day, and is getting to the point where they don't even notice them anymore.

At this point, the last thing you need to do is shove more ads into people's faces trying to get them to buy your product. Instead of trying to force people to buy what you make, you should be making what people want to buy.

It's all ass backwards, and in my opinion, we are seeing the beginning of the end for this type of advertising. The only way that marketing and advertising are going to succeed in the future is by giving people what they want, when they want it, not shoving their nose in it.

The pop-ups will get worse, until they are tuned out completely, like your little sister. Then the only ones left making money will be those who were smart about where they spent thier money, and actually put money into user-friendly areas. (Which is the reason for the huge surge in sponsership of sports, like it or lump it.)

This kind of crap is getting to the point where it's annoying enough that people are getting pissed off. Corporations are going to have to ask themselves if they few idiots they sucker in to buying their products through pop-ups is worth the teeming masses they alienated through annoying ads.

I know that I'll never be buying that stupid ass spy cam now, that's for sure.

again proving the online maxim ...

[Frizzled]

the lower you sink, the better chance you have of turning a profit.

_f

The sad thing is that this really works.

[Bonker]

Recently, I was setting up an internet connection for my father-in-law, who is decidedly of a non-technical bent. Linux is not an option for this man. Hell, Windows 98 was barely an option for him. Even then he has to ask questions like 'Is it okay to delete kernel32.dll?'

At any rate, immediately after I fixed all the problems with his cheap-ass winmodem and got the whole mess to work to dial into one of the short-lived ad-based ISP's, the guy punches in URL to a website he read out of a magazine.
The *first* thing to come up is a popup add for polarized sunglasses, as sponsored by the ISP . My father in law was *amazed* and called over his fifteen year-old son (Who thinks CB-Radio is high-tech) to see the wonderous display of marketing. Between the two, they had all but forgotten the original website they were trying to find, which was buried in a stack of software-controlled popups by this time. By the time I left that evening, both my father-in-law and my brother-in-law were pleading with my wife's mother for the number to her mastercard so that they could get some of the 'incredible bargains' that were there just because they had signed up with whatever ISP.

"You're related to them, you know," I told my wife after we left.

Her only response was, "Please don't remind me."

how long will it be...

[rebelcool]

instead of ads just popping up you'll be redirected to a competitor's site?

I'm all for keeping the net legislation free, but heres a place where only a law can help.

Gator Sources

[Raetsel]

It comes with Snood, too...

Or, at least it did, last time I watched someone install Snood. It's been a while. The concept was quite annoying, but at least there was some warning of the payload...

It was a real pain, too -- we cancelled the install, it installed anyway. I had to go in and remove it manually with extreme prejudice... and it had bits scattered all over the place. It's sneaky, too -- you can easily get rid of the system tray icon and the 'password saving' function. But it seems that if you don't get all the bits, the adware / spyware is still there, working just fine, and looking just like an interstitial 'pop-over' ad! No hint whatsoever that you missed part of the damn thing.

The problem is (from the perspective of a network admin in a permissive company), this kind of thing turns your users into agents of the enemy. Sure, I can block their servers at the firewall, but I'm not fond of whack-a-mole. The next time someone finds the next cool program, I have another one to find! (Aargh!)

Marketdroids who pawn this crap off on other people should be charged with violation of the Computer Trespass laws. They're running unauthorized code on your nickel, claiming you consented when you clicked on another program's license. I hate 'em, they're worse than spammers!