ATi Radeon 8500

punkmac writes: "The new ATi Radeon 2 8500 is finally here, with previews at Anandtech and Tom's Hardware. Could ATi finally have the killer card that we've all been hoping for? With promises of a 33% speed increase from the GeForce 3, they might." Gamespot has a piece too, all published simultaneously. I love it when a hardware company decides to lift their embargo and all the "independent" reviewers dutifully follow the herd. Compare the three articles and see if you can determine which images/text came directly from the press kit.

Comments

Re:That whole pot thing...

[ethereal]

But of course - you don't think that anyone actually spells so poorly in real press kits, do you? :)

Translation for the marketing impaired:

[Bonker]

Marketing: For those looking for the sweet spot between price and performance...

English: You can't afford the card we're reviewing, nerd-boy. Buy this cheaper one instead... Unless of course, you're interested in our exclusive terms. You've got two kidneys, right?

Marketing: ATI has already revealed extensive details on two of the Radeon 8500's key technologies...

English: ATI's underpaid hardware engineers are hard at work turning the mad fantasies of marketing types into reality. Results will vary...

Marketing: It's the Radeon 8500's ability to do many simultaneous texture effects that has led John Carmack to predict that the new Doom graphics engine will perform twice as well on a Radeon 8500 as on a GeForce3.

English: Please, God, Please let the new id Software titles play on our hardware...

Marketing: The revised API is set to launch at the time of Windows XP's release in October but may first arrive on the ATI driver disk.

English: Keep your pants on, Bill. It'll take a few seconds to get lubed up.

Marketing: For the first time in a PC, the Radeon 8500 will include a component video connector that can connect the card to an HDTV. This component output, which will likely come as an adapter for the DVI-I connector, will make high-quality progressive-scan DVD playback possible on a PC.

English: Not that you'll actually be able to do any of that. We're not going to cross the MPAA, Hell no!

Marketing: The performance-enthusiast market makes up only 5 percent of overall graphics sales, so ATI doesn't expect the Radeon 8500 to be a top seller.

English: Everything we've got is riding on this card, so if you don't buy it, we're going to go bankrupt and be bought out by nVidia.

Marketing: The Radeon 7500 is designed to be very fast in the current crop of games.

English: This card will be obsolete and unsupported in six months. Sell a kidney so you can buy the better card.

Marketing: What the Radeon 7500 lacks in future-proof performance it makes up for in display features.

English: Six months? We meant three months.

Marketing: Both the Radeon 8500 and 7500 are priced competitively against Nvidia's GeForce3 and GeForce2 Pro.

English: You're getting bent over either way, so why not buy from us?

Marketing: Summary - This is a great card and we reccomend you make this a part of your workstation.

English: Summary - If we say anything bad, ATI won't let send us any more toys.