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Gator Will Replace Ads On Sites

Posted by ryuzaki0 on from the why-don't-you-go-over-HERE dept.

Bill Dimm writes "This CNet article says that a new version of Gator, a browser plug-in for managing passwords that also can display pop-up ads for competing products when you visit web sites, is being developed that will launch its own ads over top of the banner ads on the sites you visit. The software achieves wide distribution by bundling (much like TopText) with file-sharing utilities, with over 18 million installations of the current version claimed on their web site."

2 of 323 comments (clear)

  1. How far *will* they go? by SimplyCosmic · · Score: 3, Informative

    Ads that catch our attention, even if through somewhat annoying means, are one thing.

    But everyday another marketing gimmick pops into creation that pushes the line a bit far, going from mearly attention-getting, and into outright annoying and alienating potential customers.

    What's it going to take until these marketing people get the fact that annoying customers is not the way to make a successful company? Will it be the first marketeer killed by a slightly unhinged web surfer who gets pushed too far by these constant advertising attacks on our lives?

    *sigh*

  2. Comment removed by account_deleted · · Score: 5, Informative

    Comment removed based on user account deletion