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Rent A Downloadable Movie

Syn Ack writes: "The New York Times is reporting (free account, blah blah blah) that five (5) major Hollywood studios (MGM, Paramount Pictures, Sony Pictures, Warner Brothers and Universal Pictures) are going to begin offering downloadable time restricted movies. The video will remain watchable for 30 days but will become unplayable 24 hours after it has been viewed at all. Sounds like if you start the movie at all, the clock starts ticking so no peaking until you're ready to watch it ALL. Downloads are expected to be in the 500MB range. However downloads will only be available well after the DVD release of the same movie so as to not cut into DVD sales. Expect to see something late this year or early next. Perhaps the Music People can get some tips from the movie people?" What a bargain.

9 of 361 comments (clear)

  1. [Flash Quiz!] Ladies and Gentlemen... by Noryungi · · Score: 5, Insightful
    How much time is it going to take to crack this new movie format?
    • 24 hours?
    • 7 days?
    • 1 month?
    • 3 months?
    • It's already cracked, but the programmer who did it is not going to release his/her results because of the DMCA?


    Please don't forget to put your name on top of the sheet.

    Next week, we'll discuss the ROT-13 encryption used in some EBooks. Class dismissed.
    --
    The right to offend is far more important than the right not to be offended. (Rowan Atkinson)
    1. Re:[Flash Quiz!] Ladies and Gentlemen... by shut_up_man · · Score: 5, Interesting
      I don't think it will be long until whatever security they use is cracked - since one of the parties in the secure transaction is the enemy, it makes it pretty easy. What remains to be seen is if the companies involved can balance the difficulty of cracking the system against the following:
      • Ease of use - AOL Joe isn't l33t. No codes, no dongles, no Captain Crunch decoder wheels. Quick initial registration, download and double-click, get billed monthly.
      • Speed of download - Downloading DivX movies still costs TIME. The corps need to have monster servers, monster pipe, and redundant, distributed infrastructure (kinda like a P2P network ;). This is something a DSL user cannot compete with.
      • Film quality - It's pretty irritating to spend all day downloading a movie, only to find the aspect ratio all wrong, the soundtrack in some unheard-of codec or the video stream corrupt. If the companies guarantee quality, that's a big advantage.
      • Quality of catalog - Underground sites only host movies the operator likes, or have managed to get hold of. Having a broad catalog gives more choice, which makes the service more attractive. The catalog should also be as current as DVD, or else people will grab the DivX instead.
      • Cost - The companies ARE competing against a free service, but they can charge a small fee for the aforementioned enhancements. Small. As in, not large. As in, "Oh pfffft, I'll get it off MovieCorp, that's nothing."

      That's the recipe for a winning net movie delivery system. From the article, it sounds like they are screwing up cost (pay per view? ewww!) and quality of catalog (post-DVD releases only). Still, it's a start...

      shut up man
    2. Re:[Flash Quiz!] Ladies and Gentlemen... by loconet · · Score: 5, Funny

      and the bonus question for this quiz.....

      How many bytes of perl code will it take this time?

      --
      [alk]
    3. Re:[Flash Quiz!] Ladies and Gentlemen... by image · · Score: 5, Insightful
      How much time is it going to take to crack this new movie format?

      • It's already cracked, but the programmer who did it is not going to release his/her results because of the DMCA?


      I guess this means the DMCA is working, right?

      They made something illegal, and lo-and-behold, many people stopped doing it.

      About six months ago I commented on slashdot about how the fight against Napster vis-a-vis the DMCA was analogous to the US "war" on drugs. I said that the criminalization of a certain lifestyle behavior along with an aggressive punitive justice will never stop 100% of people from participating in the lifestyle, but it may stop 85% or 90%. Which the US government must consider "good enough" to create a net positive effect for the whole of society.

      Now it seems that DCMA is having a similar effect.

      * as a footnote, the government from time to time is forced to re-evaluate punitive justice policies that have very serious negative consequences. As that 85% effectiveness drops to 65%, and the side effects of losing freedom are more apparent, these laws are often modified or repealed (amendments XVIII and XXI come to mind.) Keep the faith. Keep making noise.

  2. Hmmm. by javaman235 · · Score: 5, Insightful

    It seems like there's something very wrong with that idea of movies that "erase themselves off your hard drive" after 24 hours...Why does this sort of thing just give me the creeps? Is that just me?

    It seems to be part of a bigger picture: The industies in control are literally trying to change the entire way of the Internet right now, to make it fit a more "profitable" model without them trying to change their existing business models.It seems a strange idea to me that anything or anyone but me should control what happens on my hard drive, but that's exactly what we are seeing...software that takes control of your personal computer and works it into a business model contrary to natural structure of the decentralized Internet we use today.

    This little thing is not that scary...But behind the guise of lots of these little things lurks the ominous monster of a global information infrastructure controlled by corporations, not by individuals. We need to take this seriously...

    --
    -The art of programming is the pursuit of absolute simplicity.
  3. Depends on if they release a linux version by jesser · · Score: 5, Insightful

    DeCSS was created, and quickly became widespread, because it was the only way to play DVDs under Linux. If the studios have learned their lesson (and I bet they have), they'll release players for as many operating systems as they can think of. This might not slow down the development of a crack, but the crack would not become as widespread, and the media would be less favorable toward it than it was toward DeCSS.

    --
    The shareholder is always right.
  4. Good service. Bad delivery. by AtariDatacenter · · Score: 5, Insightful

    If they would allow me to view movies in the timeframe that they are in the theater, or just before DVD rentals, this would provide value to me. Charge me as much as a seat in a movie theater, but keep the revenue all to yourself.

    But delaying until after DVD rentals are available? Forget it. The service isn't bound to go anywhere.

    The movie industry is stuck in the same paradigm. They want to figure out where internet technology can be used to ADD to their current offerings. (Purely chasing up the revenue tree.) What they should be doing is asking, "What do our customers want?" But, there is that paradigm again. We're not customers anymore. We're faceless consumers who will take what they are given.

    See how the whole mindset feeds on itself?

  5. Actual forward thinking from MPAA members? by Dr_Cheeks · · Score: 5, Insightful
    Well, as several people here have stated, the format is going to get cracked sooner or later, and at the moment it's still a bit costly, but at least they're actually trying to embrace the tech instead of burying their heads in the sand.

    OK, for now there's not going to be a huge amount of people who want this, but as it becomes more popular I can see that the mainstream will pick it up much more willingly. There'll always be people with cracked movies just like there's still people who sell pirate videos, but if this service is simple enough then people will use it. People use Pay-Per-View when they could go and buy a priate copy of a movie for less money, so why shouldn't this work.

    Additionally, they could eventually extend this to their whole movie library. Want to see some obscure flick from the 50's that never made it onto VHS? Well all you'll need to do is swing by IMDB, click on a link, and you'll be able to download it. This is a good idea (definitely better than just ignoring the problem and letting other people distribute your movies for free), and once they work out this niggles and broadband becomes more widespread I can see the service becoming incredibly popular.

    --

  6. The dilemma by quintessent · · Score: 5, Funny
    "Well, honey, we have 3 choices. We can get in the car and drive to the video store, which you know we don't want to do, because getting into the car is too much work, so that's out. we can order the DVD from Amazon and be able watch it in 5 days. Or we can start downloading it now and have it ready to watch in 4 1/2 days."

    "Didn't you say the neighbors had a copy of this on DVD?"