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Pentium IV Hits 2 Ghz
A number of people wrote in with the news that Intel released the 2 Ghz chip. The Tech-Report article points out a couple interesting meta-ideas - this is Intel's chance to retake the performance crown from AMD, as well as being one of those round numbers that makes people feel warm and fuzzy. I'm sure there's going to be gobs of benchmarks today - post 'em in the comments as you find 'em.
While astute computer users know that raw MHz does not automatically translate to application/game speed, not so in the case of the typical user.
When AMD broke ahead of Intel in the MHz race, their marketing department was quick capitalize on this with a media blitz that even included some TV commercials.
However, now that Intel once again taken the lead in the MHz race, astutely AMD has once again retreated its marketing tactics to the knowledgeable and computer savvy.
Every unbiased hardware review page has said pretty much the same thing, clock cycle for clock cycle the AMD is still faster. However, the average computer buyer is still tied down to the more is better idea.
And honestly, that is something that is hard to refute. More RAM is better, bigger HDs are better, bigger monitors/screens are better, faster modems are better...why don't CPU's follow the same rule?
The answer is a pretty complicated one and to explain that would require some basic knowledge that you just can't squeeze into a 30 second commercial. AMD has made noise about a marketing campaign that will educate the public, however so far it has been just that, noise.
Really, I know what I'm doing...Ohhhh, look at the shiny buttons!
Let's see, do I buy a 2GHz uniprocessor P4 with its performence-killing 20 stage pipeline, miniscule 8K L1 cache, and high-latency/overpriced RDRAM, or do I buy a dual processor AthlonMP, 128K L1 cache, DDR SDRAM, and 64-bit PCI slots (Tyan Tiger MP) for LESS MONEY?
These days, Intel CPUs are for people who don't know any better (or are forced to buy Dell).