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Why Can't LEGO Click?

A reader writes "This article from FastCompany.com contains a fascinating history of Lego, from wooden toys and the basic eight-stud brick to Star Wars kits and Mindstorms. According to the article, changes in the way children play has made the Danish toymaker struggle to adapt, while holding on to the values that helped build it's reputation. 'Once, for a brief moment, Lego changed the way kids played as well as the way kids learned to think. Lego hasn't been that kind of leader in a long time.'" The article itself paints a sad picture - LEGOs were such an integral part of my growing up, I can't imagine growing up without them. My favorite thing was to construct vast cities, and then launch billiards balls at them, pretending it was meteors coming down. Hurm. I think that may disqualify me from ever being put in charge of heavy weapons ordnance.

4 of 393 comments (clear)

  1. Lego by Anonymous Coward · · Score: -1, Flamebait

    It is LEGO.
    Not legos
    Not lego's
    LEGO

  2. Re:Sadly Times Change by Anonymous Coward · · Score: -1, Flamebait

    oh god that's disgusting... I stopped reading after "my father's erector set"... keep that sick shit to yourself.

  3. Schmuck! by Anonymous Coward · · Score: -1, Flamebait

    You are a retard. It's amazing that you even know how to work this site.

  4. Re:Childhood by Anonymous Coward · · Score: -1, Flamebait

    It's sad that Hemos still has not mastered 3rd grade grammar, syntax and spelling rules. And it's sad that Hemos still has an 8-year-old outlook on the world. Rob & Hemos - what a pair. Reality Be Damned - Full Speed Ahead to Nowhere.